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Staples: Many Canadian back-to-school shoppers want online options

BY Dan Berthiaume

Toronto, Ontario – More than four-in-10 (44%) Canadian back-to-school shoppers want more online options. A new survey from Staples Canada, the Staples Back-to-School Annual Study, also indicates that 70% of Canadian back-to-school shoppers consider a back-to-school budget important.

The survey also uncovered a number of regional differences in back-to-school preferences, such as:

  • Shoppers in British Columbia are the least inclined to bring their children along for school shopping (55%) whereas consumers from the Prairies are the most inclined (72%).
  • Shoppers in the Atlantic provinces are more likely to shop for supplies in June (51%) than Quebecers (28%).
  • Although Maritimers seem to welcome early back-to-school shopping, they are the most likely to find the season stressful (67%) as opposed to only 41% of Ontarians.

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H&M celebrates U.S. online shopping site with pop-up and blogging contest

BY Marianne Wilson

New York — H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

To celebrate the launch, H&M will open a pop-up shop on Aug. 22 in the heart of New York City’s Meatpacking District to give customers a glimpse into the world of H&M e-commerce. The pop-up shop will feature H&M’s Paris Show Collection, a Try-On Lab, and a virtual check-out system where customers can make purchases via iPads.

The fast-fashion retailer is also partnering with top bloggers across the nation, one representing each state through a user-generated contest titled, “50 States of Fashion.” The bloggers will ask their readers to tag their personally curated looks from their hm.com purchase on Instagram, enlisting themselves into the search for America’s top H&M look.

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American Eagle launches social runway

BY Dan Berthiaume

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

In addition, select videos will be displayed on a 15,000-sq.-ft. LED screen in Times Square and all customers who upload a video will receive $10 off a purchase of $40 or more at American Eagle. “Rock Your Walk” is part of a larger video-based promotional campaign called “Live Your Life” that American Eagle has been running since fall 2012.

“’Rock Your Walk’ is a way for our fans to leave their digital footprint behind and be a part of our on-going ‘Live Your Life’ campaign,” said Michael Leedy, chief marketing officer, American Eagle. “We’re constantly inspired by our customers. Our ‘Live Your Life’ campaign has been a huge success because it resonates with our customers’ desire to tell their story and express their optimistic, individual style."

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