MARKETING/SOCIAL MEDIA

Staples online competition yields big response

BY Marianne Wilson

Framingham, Mass. — Staples is letting the public help determine the top three winners of its “Make Your Idea Happen” contest, which allowed entrepreneurs to share their ideas for a chance to receive all the products they need to bring their business to life. The retailer received more than 16,000 entries online and via Facebook.

The contest was announced in early January, and entrants were asked to submit a 100 word or less overview of their idea. Staples narrowed the submissions down to 10 finalists.
Voting is open to the public from April 3 through April 16 on the Staples Make Your Idea Happen Contest website or Facebook tab. Consumers can cast one vote per day and all voters will be entered to win one of three $100 Staples gift cards. Voting is open until April 16 with the winner to be announced on April 22.

"The enormous response shows the creativity, innovation and spirit in the small business community," said Tim Williams, Staples director of social media. "We’re thrilled to share these great ideas and look forward to helping the winners make more happen."

The top three winners will receive consulting sessions with small business experts who will offer advice on how winners can "make more happen." In addition, a combination of Staples gifts cards and cash will be given to the top finalists at a value of $25,000 for the grand prize, $15,000 for the first prize and $10,000 for the second place prize. Each of the remaining finalists will receive a combination of Staples gift cards and cash in total valued at $5,000.

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REAL ESTATE

Herberger’s Clearance Center to open in Maplewood, Minn.

BY Staff Writer

York, Pa. — The Bon-Ton Stores plans to open a 27,000-sq.-ft. Herberger’s Clearance Center in Maplewood, Minn. The store is scheduled to open May 2014.

“We are pleased to announce the opening of our fourth free-standing clearance center,” said Brendan Hoffman, president and CEO.

Bon-Ton Stores operates 270 department stores in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.

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REAL ESTATE

Modell’s to open 156th store

BY Marianne Wilson

New York — Modell’s Sporting Goods will open a store in midtown Manhattan, near Madison Square Garden, on April 4.

The store is the retailer’s 156th location.

Mitchell Modell, CEO of Modell’s Sporting Goods stated: “We’re very excited to add our 156th location, in Midtown Manhattan on 34th & 7th. When the opportunity first came about, we just knew we couldn’t pass it up! We love how its unique location at Penn Plaza one block north of The Garden connects convenience and passion for residents, commuters, tourists and fans of all ages.”
Modell’s will continue its celebration on the weekend of April 11 and April 18 with player appearances, giveaways, ticket sweepstakes, and more!

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