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Staples in Pact With Dell

BY CSA STAFF

New York City, Staples Inc. said on Monday it will start selling Dell Inc. personal computers, printers, monitors and toner in its stores.

The items will start showing up in November in some 1,400 Staples stores.

Dell, which built its business almost exclusively by selling products over the phone and Internet, recently began working with retailers to boost flagging sales and take back market share from rival Hewlett-Packard Co.

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Report: Baugur in buyout talks with Saks

BY CSA STAFF

NEW YORK Saks’ second-largest shareholder, the Icelandic Baugur Group, reportedly is in talks with the company over a potential buyout deal.

According to reports, Baugur his been discussing a possible acquistion with Saks executives, however, it is not yet known if anything will come from these talks.

The move may be part of Baugur’s attempt to enter the U.S. market, reports indicate. The company already owns British retailers House of Fraser and Karen Millen.

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Penneys hires former Best Buy marketing exec

BY CSA STAFF

PLANO, Texas Former Best Buy marketing executive, Ruby Anik, has joined JCPenney as senior vp and director of brand marketing, effective Nov. 26, the company announced today. In her new position, Anik will oversee the development and execution of the company’s brand marketing strategy.

As senior vp of marketing communications and business operations for Best Buy, Anik directed all marketing communications disciplines for the Best Buy enterprise including brand public relations, internal communications, and event marketing as well as advertising strategy, advertising spending, and creative development and execution throughout North America. She also led Best Buy’s in-house agency, Best Buy Advertising (BBA). Anik joined Best Buy in 2000 as vice president of media and assumed full advertising responsibilities in 2002.

Before joining Best Buy, Anik served as director of advertising and media for The Pillsbury Company, where she had strategic control over the media budget and responsibility for all media research, strategy, planning and execution for three years.

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