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Staples secures lifetime naming rights to Staples Center

BY CSA STAFF

Framingham, Mass. Staples and AEG, a leading sports and entertainment presenter, announced that Staples has elected to extend its naming rights agreement for the AEG-owned, Staples Center in Los Angeles, one of the nation’s leading sports and entertainment arenas.

With Staples paying a previously negotiated fee, its original 20-year naming rights agreement will now be extended in perpetuity. This arrangement creates the first lifetime naming rights extension for a major-market arena.

Staples has owned the naming rights to Staples Center since the arena’s opening in October 1999 as part of the company’s original agreement with AEG. The 10th year of this agreement included an option for a naming rights extension.

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Best Buy wants to see your ‘scariest’ technology

BY CSA STAFF

MINNEAPOLIS Best Buy has launched a new Web site, inviting customers to submit photos of their “scariest” old technology for the chance to win a number of prizes.

Through Oct. 26, visitors to the Web site www.ScaryTechnology.com are encouraged to enter photos of their “scary” technology, from a VCR thats eat tapes to a screeching dial-up modem, along with a caption to bring the photo to life.

 

One grand prize winner will receive a home theater makeover from Insignia and Rocketfish, with complete Geek Squad installation (a total value up to $3,500). In addition one first runner up will receive a $1,500 Best Buy gift card, and one second runner up will receive a $1,000 Best Buy gift card.

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Destination Maternity re-launches Two Hearts line at Sears, Kmart

BY CSA STAFF

PHILADELPHIA Destination Maternity annonced that it is re-launching its Two Hearts Maternity by Destination Maternity collection exclusively at Sears and Kmart stores. The rollout of the Two Hearts collection began in early October and will reach approximately 523 Sears locations and approximately 100 Kmart locations by the end of the month.

The Two Hearts Maternity collection features dresses, swimwear, lingerie and sleepwear. Most items are priced under $25, according to the company.

 

The Two Hearts Maternity collection was previously offered in Sears stores from April 2004 through June 2008. The re-birth of the line, renamed to include the Destination Maternity byline, represents an opportunity to offer great fashion and value to Sears and Kmart Moms-to-be.

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