News

Staples upgrades European omnichannel experience

BY Dan Berthiaume

Amsterdam, Netherlands – Staples Europe recently launched a number of improvements to its omnichannel shopping experience, including an upgrade to the look and feel of its key websites in Europe, including Spain, Netherlands, Germany, France, Italy and U.K. The refreshed user experience includes a new homepage, header and footer, along with horizontal masthead navigation, allowing customers to browse by different categories.

The sites also include added features to make omnichannel shopping easier, with storefronts optimized for mobile commerce and an option to order products online and have them shipped to a Staples store. In addition, the websites provide a more personalized experience, with products and promotions that are more relevant to Staples customers, and a more streamlined check-out process.

This is the second major improvement to Staples’ European websites in the last six months. Earlier improvements included a more personalized way to shop, an updated search engine and easy reordering tools for frequently used products.

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MARKETING/SOCIAL MEDIA

Denny’s launches Spanish-language Facebook page

BY Dan Berthiaume

Spartanburg, S.C. – Denny’s Corp. has launched its new Spanish-language Facebook page, Denny’s Latino. As part of the brand’s integrated communications efforts to connect with customers at different touch-points, the Denny’s Latino page includes original and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience.

Through regular updates, Denny’s will inform customers about new menu items, as well as incentive promotions and exclusive offers found only on Denny’s Latino. More than one in five of Denny’s customers are Latino, and Denny’s also offers Spanish-language menus.

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FINANCE

Abercrombie plans to refinance $500 million in credit

BY Dan Berthiaume

New Albany, Ohio – Abercrombie & Fitch Co. has initiated a process to refinance $500 million in existing credit facilities to two new facilities worth a total of $750 million. Proceeds are expected to be used to pay off a remaining $131.5 million balance and outstanding borrowings of $60 million related to existing credit facilities, and to pay related fees and expenses associated with the transaction.

The existing credit facilities consist of a $350 million unsecured revolving credit facility maturing July 2016 and a $150 million Term Loan A maturing February 2017. The new credit facilities are expected to consist of a $400 million asset-based revolving credit facility and a $325 million Term Loan B maturing five and seven years after the closing date, respectively.

The balance of the proceeds will be used for general corporate purposes, including potential share repurchases in accordance with the company’s previously announced stock repurchase authorizations.

“The proposed refinancing we have initiated is an opportunity for A&F to take advantage of current favorable credit markets, and increase financial flexibility for the company in the future,” said Everett Gallagher, treasurer of Abercrombie & Fitch Co.

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