OPERATIONS

Starbucks announces management changes to accelerate growth

BY Staff Writer

Seattle — Starbucks Corp. announced a series of management changes that it said it was undertaking to accelerate its innovation and growth. The changes come after Starbucks missed its global sales forecasts in April, mainly due to a downturn in Europe.

The company named Craig Russell, the senior VP U.S. Store Services, as senior VP of the Global Coffee division.

It also named Arthur Rubinfeld as the chief creative officer and president of Global Development and Evolution Fresh Retail division. Rubinfeld initially joined Starbucks in 1992, spending 10 years growing Starbucks retail presence from 100 stores to 4,000 stores around the world. He returned to Starbucks in 2008 to lead global store development.

In addition, Starbucks appointed Annie Young-Scrivner as executive VP and president of Starbucks Canada (the company’s largest market outside the United States). Young-Scriver previously held the title of global chief marketing officer. Starbucks said the global position will not be replaced since it has moved its marketing and category functions to the regional and market level in order to be more locally relevant.

“As we continue to sharpen our focus and strengthen our three-region operating model, local relevancy and speed of decision making are two critical requirements we must deliver so that we can seize opportunities,” said Howard Schultz, Starbucks chairman, president and CEO. “The leadership moves we announced today will enable us to more swiftly position ourselves for the exciting opportunities ahead while never losing sight of the fact that we are a global brand with a rich heritage in coffee, long-standing values, and the responsibility to use our scale for good.”

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Safeway launches online and mobile savings tool

BY Marianne Wilson

Portland, Ore. — Safeway launched an online and mobile shopping program, called Just for U, in the company’s Oregon and Washington divisions. The program, which delivers targeted savings directly to a customer’s Safeway Club Card, can be accessed through the new Safeway Mobile App for iPhone or Android.

Just for U organizes and personalizes the shopping experience by what is most important to each shopper. Deals are offered on items a shopper most frequently buys, as well as items they might be interested in – providing savings of up to 10% to 20% more than by using a Safeway Club Card alone.

“Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money,” said Steve Frisby, president of Safeway’s Portland and Seattle Divisions. “Shoppers can now download personalized savings just for them right to their Safeway Club Card and compile a customized shopping list online or while on-the-go using their mobile smart phone.”

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Foot Locker names COO

BY Staff Writer

New York — Foot Locker Inc. said Thursday that current executive VP and retail group president Richard Johnson as been promoted to COO, giving the company veteran operational oversight of all the retailer’s banners. The appointment is effective immediately.

Along with its namesake Foot Locker stores, the company also operates Champs Sports, Kids Foot Locker and CCS.

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