Starbucks debuts new logo
New York City — Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.
Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.
“Throughout the last four decades, the Siren has been there through it all," Howard Shultz, Starbucks’ president and CEO, said in post on the company’s website Wednesday. "Now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth.”
The company says its brand has become so widely recognized that it no longer needed to reinforce its name at every turn. And the wordless logo is also better suited to the company’s expansion beyond coffee into a wider range of business lines and into international markets.
Click here to see the new logo.
Oracle completes acquisition of ATG
Redwood Shores, Calif. — Oracle on Wednesday announced that it has completed the acquisition of Art Technology Group (ATG).
With the addition of ATG, Oracle can now provide best-in-class cross-channel CRM, Retail and Commerce that enables unified marketing, merchandising, service and order management, supply chain, and a seamless, personalized customer experience.
“Companies require an integrated solution that can help them unify commerce across all interaction channels, including online, in stores, via mobile devices and with call centers,” said Thomas Kurian, executive VP, Oracle Development. “The combination of technologies from Oracle and ATG provides consistent cross-channel interactions, unified service, and an improved customer experience all built on an industry standard middleware platform.”
To communicate product strategy for the combined Oracle and ATG products, the company will host a webcast presentation, which will be available beginning at 9 a.m. PT on Jan. 6, at the following link: http://bit.ly/hNmVSK
“Oracle’s acquisition of ATG is important for current Oracle Retail users who’ve been contemplating an e-commerce refresh, but it also creates an opportunity for the mid-market, with end-to-end-to-end-to-end solutions available from a single vendor. Oracle is assembling a stunning suite of retail products,” said Paula Rosenblum, managing partner, RSR Research.
Sears names president of Retail Services unit
Hoffman Estates, Ill. — Sears Holdings announced that Deidra Cheeks Merriwether has been promoted to senior VP and president of its Retail Services business unit, succeeding James H. Haworth who will be leaving the company to pursue other opportunities. Merriwether will be responsible for the oversight and leadership of retail services for all Kmart and Sears stores.
Merriwether most recently served as SVP, procurement and finance. She also serves as a member of Sears Canada’s board of directors and is the executive sponsor of the company’s African American Associate Network.