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Starbucks, Downtown Disney West Side, Orlando, Florida

BY CSA STAFF
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Starbucks Corp. has opened its first company-operated store at Walt Disney World Resort, a nearly 4,000-sq.-ft. site at Downtown Disney West Side in Orlando, Florida.

The store has been designed to take advantage of its waterfront location and includes a spacious patio overlooking Lake Buena Vista. The interior has a welcoming, natural vibe, with a variety of seating that includes a long bench made of heart pine salvaged from an Alabama cotton mill built in the mid-1800s. Artwork made of metallic Venetian plaster depicts the Starbucks coffee origin story. A living wall is accented with a replica of the company’s signature Siren, created in moss.

Other highlights include 70-inch digital display panels that use built-in cameras to create chalk sketches of guests and their surroundings — the cameras automatically transforms whatever is in front of them into a live illustration. (When users touch the screen, they can draw on the rendering with their fingers.) Customers can also use the touch-screens to interact with customers in Starbucks at Downtown Disney in Anaheim, California, which features the same digital chalkboards.

The new Disney site is Starbucks 500th location. It is lit entirely with LED lighting. Reclaimed oak, maple and other sustainable materials are used throughout the space and community tables are made from salvaged trees. The store has a green roof consisting of hundreds of lemon grass plants. (The grass was grown in a nursery and fed with compost from coffee grounds from a nearby Starbucks store.)

Design: Starbucks Corp., Photos: Matthew Glac for Starbucks


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News

Back-to-school shoppers prefer going online

BY CSA STAFF

It looks like more consumers prefer to do their back-to-school and back-to-college shopping online. According to a study from e-commerce marketing technology provider HookLogic and polling company Qriously, 35% of consumers shop for back-to-school suppliers online, while 34% shop in-store and 33% shop both channels (some totals equal more than 100% due to rounding).

Figures for back-to-college shopping tilt more strongly in the favor of online, with 38% of consumers using the online channel to purchase back-to-college items, compared to 30% who shop in-store and 32% who shop both channels.

August is the most popular month to start back-to-school shopping, with 38% of consumers initiating back-to-school shopping in August. Thirty-three percent wait until September and 30% start in July.

Looking ahead, 69% of back-to-school shoppers plan to spend about the same in 2014 as they did in 2013, while 19% intend to spend more and 5% will spend less. Seven percent are not sure. In 2013, traffic for school and office supplies peaked in July, when it was 12-times the rate of the lowest traffic day, recorded in October.

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FINANCE

Massachusetts approves $11 hourly minimum wage

BY Dan Berthiaume

Boston – The Massachusetts House of Representatives has approved a bill that would gradually raise the state’s minimum wage from its current hourly rate of $8 to $11 by 2017, which would make it the highest state minimum wage in the country.

The state Senate has already approved the bill, which is expected to be approved by Gov. Deval Patrick (D) after a procedural Senate vote. Under the legislation, the minimum wage would rise to $9 per hour on Jan. 1, 2015; to $10 on Jan. 1, 2016; and finally to $11 on Jan. 1, 2017.

The bill also gradually raises the state minimum wage for tipped workers from the current $2.63 per hour to $3.75 per hour.

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