REAL ESTATE

Starbucks’ La Boulange opens first L.A. store

BY Dan Berthiaume

San Francisco — La Boulange, the bakery-café chain owned by Starbucks, has opened its first restaurant outside its base of San Francisco, in Los Angeles. The new all-day menu offers breakfast, lunch and dinner, using local California-sourced ingredients wherever possible, as well as tap wine and beer and specialty cocktails.

The restaurant features a “modern farmhouse”-inspired design to create a warm, inviting and relaxed atmosphere. Every element from the butcher block-style tables to the chairs, subway tiles, lighting, stenciled concrete, signage and artwork, has been selected to foster this warm, inviting and relaxed atmosphere.

“Since opening our first bakery, Boulangerie, in San Francisco in 1999, our vision has always been to share our passion for incredible food in a great atmosphere with as many people as possible,” said Pascal Rigo, founder of La Boulange. “Having the opportunity to bring that passion to the vibrant Los Angeles food scene is incredible and a natural next step for the La Boulange brand.”

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MARKETING/SOCIAL MEDIA

Study: Millennials share online complaints most often

BY Dan Berthiaume

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
• Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.
• Gen X and Boomers are the most likely to interact with brands on social, while Millennials are more likely to interact with celebrity/athlete accounts.

Generation X
• Gen Xers are 75% more likely to talk about new products/apps and share tech news than Millennials and Boomers.
• Gen Xers share the most photos on social, averaging 22% of their total conversations.
• Gen Xers frequently post inspirational, positive messages and are advocates for brands that share the same outlook.

Boomers
• Boomers are much more talkative on social than Millennials and Gen X, averaging more tweets per day due to their participation in Twitter chats and long conversations.
• Boomers are three times more likely to talk about shopping/retail than Millennials and Gen X.
• This group is also significantly more likely to use social media to engage in brand promotions and giveaways than the other generations.

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News

PayPal launches small business tool

BY Dan Berthiaume

San Jose, Calif. — PayPal has launched PassPort, a website designed to provide small businesses with free tools to expand their global sales. PassPort provides country-specific guidance on seasonal sales peaks; shipping and distribution logistics; currency exchange and fees; and customs procedures and taxes.

In addition to holiday-specific content, PassPort presents buying and selling patterns around the globe and across key corridors. PassPort helps businesses start selling internationally quickly via direct links to eBay Marketplace tools.

“Small business owners know that reaching a global market can exponentially increase their sales, but many aren’t sure where to start,” said Carey Kolaja, VP, global product solutions, PayPal. “In 2013, global trade accounted for approximately 25% of PayPal’s total payment volume, so we understand the challenges and opportunities of international trade. We designed PassPort with our international insights to help small businesses tap into global sales opportunities as simply and seamlessly as possible.”

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