MARKETING/SOCIAL MEDIA

Starbucks Launches Community Initiative

BY CSA STAFF

Seattle Starbucks Corp. said Wednesday it is asking its customers to donate five hours of time to their communities as part of an initiative timed to coincide with President-elect Barack Obama’s inauguration.

Customers who fill out a pledge card to give five hours of time to a local “volunteer opportunity” of their choice will receive a free tall brewed coffee beginning Jan. 21 through Jan. 25. Customers can pick up pledge cards inside stores.

The initiative comes as Obama, who called during his presidential campaign for a renewed commitment to community service, is sworn in to the Oval Office on Tuesday.

Starbucks said it is partnering with HandsOn Network, a nonprofit organization that attempts to bolster volunteerism, for the program. Starbucks said it hopes to raise pledges for more than one million hours of service through the campaign, called “I’m In.”

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Walgreens launches employer-centric health program

BY CSA STAFF

DEERFIELD, Ill. Walgreens announced that it is launching an employer centric pharmacy, health and wellness program designed to reduce health care and prescription costs for employers across the country.

The program, called Complete Care and Well-Being, is a new and unique approach to health care that brings together pharmacy, health and wellness services under a single program, with all prices transparent to the employer. It represents a fundamental change to the delivery of health care services for employers, their employees, dependents and retirees.

The program is offered through Take Care Health Systems, a Walgreens subsidiary that is the largest provider of worksite health and wellness centers and in-store convenient care clinics in the country. Complete Care and Well-Being combines worksite health centers, in-store clinics and pharmacies with a discount prescription drug offering that is available nationally to a company’s employees, dependents and retirees no matter where they work or live. In addition, beneficiaries under the plan receive a 15 percent savings on all Walgreens brand store products.

“Over the past two years, we built and assembled the services necessary to offer a unique solution to rising pharmacy and health care costs,” said Walgreens president Greg Wasson. “Unlike most health care reform options, Walgreens Complete Care and Well-Being program will address both controlling costs and improving access to quality care. It also delivers on the promise of reform in a way that sets us apart from other solutions and provides value for employers and payers of all types.”

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Fresh & Easy to add 200 jobs in next two months

BY CSA STAFF

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market announced it will create 200 jobs over the next two months as the company continues to expand in Southern California, Arizona and Nevada. Fresh & Easy created nearly 3,000 jobs in 2008.

“We are thrilled to continue to create quality, local jobs with tremendous opportunity for advancement,” said Fresh & Easy CEO Tim Mason. “We know people are looking for jobs with good pay and comprehensive benefits and we are proud to be part of the solution.”

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