Starbucks, Lowe’s and Target contribute to Japan relief effort
Minneapolis — Starbucks, Lowe’s and Target are among the U.S. retail chains donating money to the relief effort that is assisting victims of the earthquake and tsunami in Japan.
The Starbucks Foundation and Starbucks Coffee Japan will contribute approximately $1.2 million) to aid immediate humanitarian and relief efforts.
Lowe’s Cos. will donate $1 million to support the Red Cross Japan relief effort that is assisting victims in Japan. Lowe’s said its website will serve as a donation point for customers who wish to contribute to the effort.
Target announced it has donated $500,000 to assist with Japan’s earthquake and tsunami relief efforts. The donation was made to Save the Children, which has already mobilized an immediate and direct response to the crisis.
Amerlux opens facility in China
Fairfield, N.J. — Amerlux Global Lighting Solutions recently celebrated the grand opening of Guangzhou Amerlux Lighting Solutions Co. Ltd., its new facility in China, as well as a Hong Kong sales office. The Guangzhou location was officially launched on Feb. 15 with an elaborate traditional Chinese ceremony.
Set against a backdrop of floral bouquets and banners in traditionally lucky colors, the opening ceremony was visually stunning. One of the highlights was the unforgettable “Blessing of the Lions” which dates back to the Han Dynasty in 205 B.C. To bestow good luck onto the new venture, the “lions” danced to the accompaniment of ancient Chinese percussion instruments and were “fed” lettuce to invite prosperity.
Frank P. Diassi, chairman and founder of Amerlux, said that the opening of Guangzhou Amerlux Lighting Solutions represents the company’s full commitment to international expansion and to enhancing Amerlux’s service to worldwide customers. “As global markets continue to open up, our company is strategically positioned to grow exponentially throughout the Far East and all over the world,” he said.
Eddie Bauer and PlayNetwork launch Emerging Artist Program
Redmond, Wash. — Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.
“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”
As a music and media partner, PlayNetwork joined forces with Eddie Bauer to open up new ways for customers to explore the world of music through the Eddie Bauer brand and across multiple touch points. By enlisting emerging and established artists to create original music, conduct on-camera interviews and perform live showcases, Eddie Bauer will offer customers a branded entertainment experience that also tells a unique musical story.
To initiate the ongoing Eddie Bauer Emerging Artist Program, PlayNetwork’s in-house production team will create artist video segments that will be broadcast in Eddie Bauer stores, online and through social media channels, featuring interviews and live performances from the event, as well as programming artist music releases in Eddie Bauer stores and outlets.
“The partnership with Eddie Bauer is a perfect example of how retail and music can come together in a dynamic and impactful way, and with the Emerging Artist Program launch, Eddie Bauer customers will have new ways to connect to the brand across multiple touch points,” said Brian Hirsh, senior vice president, media services at PlayNetwork.
The Eddie Bauer Emerging Artist Program will be launched with a private daytime showcase on March 19, at the South by Southwest Music Conference and Festival in Austin, Texas. It will continue with live events and concerts at sponsored events throughout the nation.