Starbucks to offer free Wi-Fi at all company-operated stores
Seattle Starbucks Corp. will begin offering unlimited free Wi-Fi at all of its company-operated U.S. locations next month. The move is part of an ongoing effort to lure more customers in the door.
The free wireless Internet will be available July 1 at about 6,700 locations.
The company, which recorded its first quarterly increase in customers in 13 quarters earlier this year, had previously offered two free hours of Web access each day to registered customers. After that, consumers were charged a small fee.
Access will continue to be offered through AT&T. But it won’t require a Starbucks loyalty card, the company said.
Starbucks also said customers will get free access to certain online content through its Wi-Fi this fall. Called the Starbucks Digital Network, the program will give Starbucks Web surfers free access to paid sites such as the Wall Street Journal, along with exclusive content and free downloads from other organizations such as Apple’s iTunes and The New York Times.
B&N introduces college study platform
NEW YORK Barnes & Noble announced that it has developed an integrated software solution for the higher education market. Called NOOKstudy, the feature rich, free software application is the ultimate study tool, enabling students to manage all their digital content – e-textbooks, class materials, and notes – on the computing device they rely on most, their PC or Mac, the company reported.
Among its features, NOOKstudy lets students view multiple books and sources at once and offers access to complementary content (e.g. toolsets, reference materials, etc.), as well as the ability to highlight and take notes that are searchable and customizable, said Barnes & Noble.
“NOOKstudy is a big win for college students: it will not only lighten their backpacks, but also help them save money and study more efficiently,” said Tracey Weber, EVP, textbooks and digital education for Barnes & Noble.com. “NOOKstudy is a revolutionary approach to learning that offers students access to the reading and organizational tools they need, across all content sources and formats, enabling them to study smarter, not harder.”
NOOKstudy will be compatible with the company’s entire catalog of e-books and digital content, including relevant study aids, test prep guides, periodicals, and hundreds of thousands of trade and professional titles. NOOKstudy will also enable students to save money, as e-textbooks offer up to 40% savings off new textbooks, the company reported.
Advance Auto Parts enhances ‘Your Garage’ online service
ROANOKE Advance Auto Parts has announced the launch of a suite of new online service features as part of the fully enhanced “Your Garage” area on AdvanceAutoParts.com.
Customers can now get service alerts based on their vehicle’s mileage, diagnose problems, get servic cost estimates and find a mechanic, among other features.
“Advance is working hard to create customers for life by providing them the best experience in our industry, whether they are shopping in our stores, calling us on the phone or visiting our website,” said Scott Bauhofer, SVP and general manager for e-commerce. “These free enhancements are giving our customers even more reasons to only shop online with Advance Auto Parts and to visit us more often.”