OPERATIONS

Starbucks to roll out wireless charging stations in stores nationwide

BY David Salazar

Seattle — Customers at Starbucks will soon be able to charge their smartphones while getting their afternoon pick-me-up. The coffee giant announced Thursday that it would begin a nationwide rollout of Duracell Powermat wireless charging stations after the success of a pilot program. The rollout will begin in the Bay Area, with plans to nationwide in 2015. Initial pilots in Europe and Asia are expected within the year.

Normal
0

false
false
false

EN-US
JA
X-NONE

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:Calibri;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}

Stores will be equipped with “Powermat Spots,” which are designated areas on tables and counters where customers can place their compatible device and charge wirelessly.

“From WiFi and the in-store Starbucks Digital Network to mobile payment and digital music downloads, we have always tried to anticipate our customers’ needs early in the adoption curve and provide a world-class solution,” said Adam Brotman, chief digital officer at Starbucks. “We are thrilled to offer our customers that next level of convenience with Powermat wireless charging. We were pleased with the customer response to the pilot tests, and we’re now expanding this offering nationally.”

In some locations, baristas will provide rings that plug into the phone and can charge with the Powermat stations. A similar ring system exists at The Coffee Bean and Tea Leaf, which, along with McDonalds has Powermats in select locations.

For Duracell, the nationwide rollout is a step in the right direction.

“The two-pronged power-plug dates back to the era of the horse drawn carriage,” Powermat Technologies CEO Ran Poliakine said, adding, “today’s announcement marks the first meaningful upgrade to the way we access power in well over a century.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Minimum wage bill filed in Mass.

BY Dan Berthiaume

Boston — A joint committee of the Massachusetts state House of Representatives and Senate has filed a bill to gradually raise the state’s minimum wage from its current hourly rate of $8 to $11. The increase would occur in stages until reaching $11 in 2017.

The House of Representatives previously filed a bill that would raise Massachusetts’ minimum wage to $10.50 by 2016. The Senate previously approved a different bill that would raise the minimum wage to $11 by 2017 and also tie future increases to inflation. The current compromise bill does not include inflationary adjustments.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Lands’ End launches omnichannel sweepstakes

BY Dan Berthiaume

Dodgeville, Wis. — Lands’ End is launching its "Set Sail" omnichannel sweepstakes. The contest allows customers to play a virtual tic-tac-toe game on Lands’ End’s e-commerce and Facebook pages, with the chance to win gift cards.

One random winner will receive then grand prize getaway, which includes round-trip airfare for four people to Miami and five nights’ accommodations. The contest runs June 12-July 12.

"The start of summer is such an exciting time and allows for family and friends to come together to enjoy the outdoors," said Michele Donnan-Martin, executive VP, merchandising & design, Lands’ End. "We know everyone is busy trying to take full advantage of the warm and sunny weather. Whether it’s backyard BBQs, planning and packing for family vacations, getting the kids to camp or just spending an afternoon at the local pool, Lands’ End has great outfits for the entire family."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...