OPERATIONS

Starbucks shakes up senior management

BY Dan Berthiaume

Seattle — Starbucks Coffee Co. is shaking up its senior management team with five promotions and two new appointments. John Culver, head of the China-Asia Pacific region with more than 10 years of Starbucks experience, is being promoted to group president, China and Asia Pacific (CAP), channel development and emerging brands. Jeff Hansberry, a three-year Starbucks veteran who has worked on the channel development and emerging brands team, is being promoted to president of China and Asia Pacific and will report to Culver.

In addition, Starbucks’ head of Americas Cliff Burrows, a 12-year veteran, is being promoted to group president, Americas and U.S., Europe, Middle East and Africa (EMEA) and Teavana, while Michelle Gass while work on strategic growth initiatives with president/CEO Howard Schultz after spending two years working on growth in the EMEA region. And Kris Engskov, managing director of U.K. and Ireland, is being promoted to senior VP/president of EMEA.

In terms of new appointments, former Sephora executive Sharon Rothstein has joined Starbucks as global chief marketing officer, and Walt Disney Company executive Matt Ryan will join the company next week to head up long-term strategic planning and customer analytics. According to Starbucks, the executive shuffling will advance global growth by taking advantage of executive experience.

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OPERATIONS

Dollar General to hire 10,000 employees in May

BY Marianne Wilson

Goodlettsville, Tenn. — To support its strong growth and fill current vacancies, Dollar General is planning to hire 10,000 employees in May for its store and distribution center locations. Career fairs to recruit candidates will be held throughout the month in the 40 states the company serves.

“Dollar General is seeking to hire people with the attitude, aptitude and ambition to build a career with us and support our mission of Serving Others,” said Rick Dreiling, Dollar General’s chairman and CEO. “With growth and development opportunities, industry-recognized training programs and a culture of helping our employees grow and develop their skills, this national hiring initiative is a great opportunity for people to join the Dollar General team and to grow with us as we continue to strengthen and expand our business across America.”

On Saturday, May 18, Dollar General will host a national hiring fair at approximately 170 locations for available store employment opportunities in the 40 states it serves. Hiring fairs at the company’s distribution centers will be held throughout the month.

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J.C. Penney asks customers to come back in its new ad

BY Marianne Wilson

New York — J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.

The retailer posted a 30-second ad on Facebook called “We Are Listening.” The spot blends nostalgic images of Penney stores from the 1960s and family scenes. A female narrator acknowledges that the retailer recently made some changes, some of which “you liked and some you didn’t.” The voice-over continues with, "What matters with mistakes is what we learn. We learned a very simple thing – to listen to you."

The ad ends with: "Come back to J.C. Penney – we heard you. Now we’d love to see you."

The video also appeared on Penney’s YouTube channel.

Meanwhile, the retailer took to Twitter to ask shoppers to comment about the recent changes, what they liked and what they didn’t. The company created the hashtag #jcplistens.

View the ad here:

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