OPERATIONS

Starbucks tests new drink options

BY Dan Berthiaume

Seattle – Starbucks is testing new drink options including handmade sodas and a coffee beverage known as “cold foam mocha.” As reported by the Starbucks Melody blog (which is not affiliated with the retailer), last month Starbucks began the second phase of a carbonated beverage test including proprietary root beer and ginger ale at select locations in Atlanta and Austin.

In addition, Starbucks stores in Nashville are piloting a drink called cold foam mocha, which consists of mocha, milk, espresso and ice poured over a cold foam that is prepared in advance in whipped cream canisters. The blog cautions that Starbucks frequently conducts local tests of new beverages and most of them do not make it to the national level.

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Edible Arrangements targeting malls with new Edible To Go concept

BY Marianne Wilson

Wallingford, Conn. — Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues.

The streamlined mall units are decorated with colorful, contemporary graphics and offer fresh cut, all-natural fruits, smoothies, fresh squeezed lemonade and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements. Guests can watch as on-staff fruit experts create personalized treats by dipping fresh fruit in chocolate and adding toppings.

The first Edible To Go locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall, just outside Philadelphia. The Chandler Fashion Center, Chandler, Ariz., will follow, with plans to expand the concept to additional markets by the end of the year.

“The launch of our new Edible To Go Locations is a major step forward for our company,” said founder and CEO Tariq Farid. “It’s all about bringing our wonderful fruit treats and service to guests in new and innovative ways.”

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RadioShack names former J.C. Penney exec as VP, communications

BY Staff Writer

Fort Worth, Texas — RadioShack has named marketing and communications executive Merianne Roth as the company’s new VP of communications, a newly created role at the electronics retailer.

She joins RadioShack from the Fort Worth Convention and Visitors Bureau, where she was VP of marketing and communications. Her background includes leadership roles for J.C. Penney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations.

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