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Starbucks, Universal Studios Hollywood, Universal City, California

BY CSA STAFF
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Inspired by the history of Hollywood, Starbucks has set up shop at Universal Boulevard, a new main street-styled retail destination at Universal Studios Hollywood.

The façade of the 5,000-sq.-ft. store is broken up into multiple buildings, as if it had originally been the site of several small shops. The interior is fashioned as one grand space. A banquette made of reclaimed black walnut wood curves like a siren’s tale, creating seating eddies.

Custom art installations weave in a sense of theater. The focal point is a mural that has the look of an old-time film projector and depicts a coffee roasting machine against the skyline of Los Angeles. Backlit glass above the bar gives the illusion of exterior factory windows looking out to the setting sun. At the end of the bar is a three-dimensional map of the world that illustrates where coffee is grown.

Designers chose a neutral color palate, while materials juxtapose the raw with the refined. Painted black steel amplifies the industrial nature of the building while brass fasteners add a sparkle and sophistication that harkens back to the Golden Age of Hollywood in the 1930s.

One last subtle nod to Starbucks’ signature siren can be found on the floor with a scalloped pattern on the polished concrete along the perimeter of the café and bar area.

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Duluth Trading makes omnichannel move

BY Mike Troy

Duluth Holdings just put a key element of its growth strategy in place, choosing cloud commerce solutions provider Demandware to integrate its physical and digital presence.

Going to market under the banner of Duluth Trading Company, the retailer said it selected Demandware to optimize is digital and omnichannel growth strategies.

“After an extensive search we decided that Demandware was the platform to support Duluth Trading’s future growth,” said Al Dittrich, senior VP of omnichannel customer experience and operations. “Demandware demonstrated the speed and scalability that will support Duluth Trading in our next phase of growth; it is a time tested platform which gives us the confidence that Demandware is the right partner for us.”

Duluth only operates nine stores and that’s after opening three locations last year. However, the company is expanding its physical presence this year with four to five locations and seven to eight locations in 2017. Going forward, sales from Duluth’s physical stores are expected to account for a larger percentage of total sales even as the company more effectively offers a seamless experience. The company’s e-commerce and catalog business accounted for 87.6% of total sales last year and grew 24.6% in the fourth quarter, while sales in the retail business increased 57%.

“As retailers experience cycles of rapid growth, commerce systems need to scale to meet the demands of the business and the customer,” said Jeffrey Barnett, executive vice president and chief operating officer at Demandware. “The Demandware Commerce Cloud provides retailers with an agile and scalable platform to support rapid growth and expanding product lines. We are thrilled that Duluth Trading has picked Demandware as its ecommerce backbone for the next phase of its growth.”

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G.Gascon says:
Apr-22-2016 07:08 pm

This is an interesting trend. Although it was thought that ecommerce would simply gobble up brick and mortar retail, it seems that many strictly ecommerce businesses are moving into the physical space. It's a direction that us, at www.visual-2000.com, are moving as well. Omni-channel retail is quickly becoming the expectation for many consumers who want to try in store and buy on line or vice versa. Complete expect to see more of this in the future.

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Macy’s celebrates Earth Day with new solar commitment

BY Marianne Wilson

Macy's chose Earth Day to give an update on its ongoing solar power deployments.

The retailer, in a 10-year partnership with SunPower Corp., has deployed SunPower solar systems at, or planned for, 71 Macy's and Bloomingdale's locations in 10 states, totaling approximately 39 megawatts.

Fifty SunPower systems are operating to date, and the company is contracted to install its technology at 21 additional Macy's and Bloomingdale's facilities this year.

Macy's commitment to solar power positioned the company in the top 10 of 2015's U.S. corporate solar champions, according to the Solar Energy Industries Association. Including solar technology that was not installed by SunPower, solar arrays were installed on 78 Macy's, Inc. facilities by year-end 2015.

"We are so excited to partner with SunPower and join the fight against climate change," said Chuck Abt, Macy's senior VP of operations and logistics. "This solar technology partnership is a major component of our sustainable practice and we are committed to improving our carbon footprint for years to come."

Of the 21 systems planned for Macy's facilities this year, 19 of them – or 13 megawatts – will use the SunPower Helix Roof product, a fully-integrated rooftop solar solution for commercial customers. Helix is a pre-engineered, modular solution maximizes power production, and can be installed almost three times faster than competing technology, enabling customers to scale their solar programs quickly with minimal business disruption, according to the company.

In addition to solar systems, SunPower is also providing Macy's with battery storage systems at three stores in Southern California. The energy storage technology is expected to help those locations further manage energy costs by offsetting demand charges incurred by commercial customers.

Macy's is financing the majority of the SunPower solar power systems on its stores through power purchase agreements, which allows the retailer to buy power at competitive rates that act as a hedge against future utility rate increases, with no upfront capital cost.

Macy's does not own the renewable energy credits associated with most of the SunPower solar power systems installed on its facilities.

According to SunPower's calculations, the amount of power expected to be generated annually by the 71 SunPower solar power systems operating on and planned for Macy's facilities could power more than 15,000 electric vehicles for 30 years.

According to estimates provided by the U.S. Environmental Protection Agency, the carbon dioxide emissions avoided each year as a result of the power produced from the 71 installed and contracted SunPower solar power systems on Macy's facilities is equivalent to the CO2 emissions from more than 37 million pounds of coal burned, or almost 4 million gallons of gasoline consumed.

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B.Ritman says:
Apr-27-2016 06:33 pm

ENERGY DYNAMICS 240 614 7903 now sells two new types of glass windows. solar and auto darkening. 1) our solar glass can go on roofs, floors, curtain walls and so much more. glass produces electricity for the building using both direct and indirect lighting. Glass can come in different colors 2) glass can go from clear to dark at the touch of a remote. decrease sun and increase privacy retailers use our glass/film as an electric bill board. the glass goes dark and a rear projector shoots a multimedia ad or other

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