OPERATIONS

Stein Mart launches national ad campaign with social media focus

BY Katherine Boccaccio

Jacksonville, Fla. — Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.

"Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart’s website.

A collection of videos depicting customers’ favorite merchandise finds appears on Stein Mart’s revamped homepage, and encourages visitors to upload their own "Love at First Find" videos. The site acts as a Stein Mart community where enthusiasts can also comment on the videos, "like" and post to Facebook, and sort by categories, such as hometown. Alongside the website community, Stein Mart is leveraging Facebook to connect with fans and publicize sales and promotions.

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Former Walmart exec to head Giant-Landover

BY Staff Writer

Carlisle, Pa. — Ahold USA said Tuesday it has appointed former Walmart executive Anthony Hucker to head its Landover, Md.-based Giant Food division.

Ahold, the U.S. subsidiary of Netherlands-based Royal Ahold, said Hucker has been named division president of Giant-Landover, effective Oct. 3, replacing interim president Don Sussman who will assume the role of executive VP supply chain for Ahold USA.

Hucker most recently served at Walmart as corporate VP and head of the Walmart Express division.

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Bill’s Superette launches store management solution from LOC Software

BY Staff Writer

Andover, Minn. — Twin Cities grocery/fuel chain Bill’s Superette said Tuesday it has launched store management solutions from LOC Software.

The new system, which was fully rolled out with the support of reseller North Country Business Products in the spring of this year, is helping the retailer improve the management of all store-level and headquarters-level activities such as POS transactions, POS/keyboard maintenance, labor scheduling, in-store promotions, complete price book maintenance and the company’s loyalty program.

Prior to installing LOC Software, the eight-unit chain used another POS solution that was determined to have significant limitations in areas that the retailer wanted to accentuate, including store-level sales promotions, unlimited mix and match functionality, and most importantly, hand-held price verification to ensure accurate pricing.

Bill’s Superette is using LOC Software’s Store Management Suite, which is a client-based retail solution that manages all aspects within the retail enterprise. The suite contains modules such as bank integration, customer loyalty, labor management, mobile POS, pay-at-the-pump and digital signage.

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