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Stephen Colbert to get nutty at the Super Bowl

BY CSA STAFF

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central’s "The Colbert Report," Stephen Colbert, with it.

As part of the full-year agreement under the campaign theme, "Get Crackin’, America," Colbert will star in two Super Bowl spots for the pistachio grower.

"Since I was a child, I’ve dreamed of working with America’s premier nut company," said Colbert. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

Colbert and Wonderful Pistachios’ in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the "Get Crackin’, America" slogan. Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital and social media.

"Last year’s Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers," said Marc Seguin, VP of marketing, Paramount Farms, maker of Wonderful Pistachios. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."

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New Kathy Ireland product line is for the dogs

BY CSA STAFF

Worldwise, a leading consumer pet products company, has entered into a long-term, exclusive licensing agreement with kathy ireland Worldwide (kiWW). Kathy Ireland will develop a line of pet products with the Worldwise team and market the collection under the brand kathy ireland Loved Ones.

"As a company Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of solution-based pet products unique to the market," said Worldwise CEO Kevin Fick. "Kathy makes a great partner, she brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two-footed and four-footed child. Kathy’s design sense combined with Worldwise’s ability to create innovative and solution based products is a winning combination. Worldwise and kiWW partnership has evolved naturally and through the shared interest in pet wellness has led to building a significant pet advocacy program that will work to raise awareness of the benefits of pet adoption."

According to Worldwise, the kathy ireland Loved Ones pet product collection will be both functional and stylish, and will launch at Global Pet Expo(GPE) in Orlando, Fla., March 2014.

"It’s a joy to partner with Kevin and the extraordinary team at Worldwise to bring our brand into the world of pet lovers," said Ireland. "We have never thought of ourselves as pet owners, rather, we are the trusted guardians for these very special Loved Ones. kiWW and Worldwise are committed to making the world a better place for all pets and the families who love them."

The SmartyKat, TrustyPup, PoochPlanet and Petlinks brands are manufactured by Worldwise. Worldwise develops products made from natural, recycled, reclaimed and certified organic material, and distributes them through the nation’s largest retailers.

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Ahold USA set for online growth

BY CSA STAFF

Ahold USA has opened 120 pickup points for online orders as of the end of 2013. The company hopes to triple its online food sales by 2016, and said the opening of pickup points in the United States and Europe would be an important part of reaching that goal.

Most of the pickup points in the United States are operated under the Stop & Shop, Giant Food of Landover, Md., and Giant Food Stores of Carlisle, Pa., banners. The 120 pickup points compare with only eight a year ago.

The company’s online grocery division, Peapod, also announced the opening of a digital innovation center in Chicago, dubbed Peapod Propulsion Labs, which the company said would further drive its e-commerce efforts.

"There is healthy competition for online talent, and we want to attract that talent to fuel our ambitious growth plans," Ahold USA EVP e-commerce and supply chain Jan van Dam said. "A highly inspired workplace in Chicago is a good start in getting key online talent into our company. Peapod Propulsion Labs is designed to leverage Peapod’s e-commerce expertise across our organization as we continue to take steps to help customers shop where they want, how they want and when they want."

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