MARKETING/SOCIAL MEDIA

Steve & Barry’s Signs Surfing Star

BY CSA STAFF

Surfing star Laird Hamilton has been signed by Steve & Barry’s to help design and promote its new surf and skate apparel line, Wonderwall.

The collection will be sold exclusively at Steve & Barry’s, with every item priced at $14.98 or less. The line will include graphic t-shirts, board shorts, cargo shorts, accessories and woven shirts.

Hamilton is the latest in a line of sports and entertainment figures who’ve signed on with Steve & Barry’s. Others who have done clothing and footwear lines for the retailer include Sarah Jessica Parker, Stephon Marbury, Amanda Bynes, Ben Wallace and Venus Williams.

“Surf and skate is a natural extension of our lifestyle brand mix, and Laird Hamilton is the perfect partner to create a line that looks great and embodies his passion for life,” said Barry Prevor, Steve & Barry’s co-CEO.

The 200-item Wonderwall collection will debut this spring.

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Amazon MP3 adds digital music from Warner

BY CSA STAFF

SEATTLE and NEW YORK Amazon.com and Warner Music Group today announced that customers can now find DRM-free music audio downloads from Warner Music Group on Amazon MP3, Amazon’s a la carte MP3 digital music store.

In addition to purchasing individual songs, Amazon MP3 customers will also be able to access digital music products such as album bundles containing exclusive tracks.

Our customers are delighted with our DRM-free MP3 service. We have received thousands of emails from our customers since our September launch thanking us for offering the biggest selection of high-quality MP3 audio downloads which play on virtually any music device they own today or will own in the future, said Bill Carr, Amazon.com vp of digital music. With the addition of great Warner Music Group content, our customers will discover even more of the music they love on Amazon MP3. 

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Leading CE manufactures in flat panel alliance

BY CSA STAFF

TOKYO Hitachi, Canon and Matsushita have teamed up to promote the flat panel television industry.

The companies announced Tuesday that they have formed an alliance aimed at reinforcing and growing the liquid crystal display (“LCD”) panel businesses and technologies. According to the companies, they will use their individual strengths –Hitachi’s in liquid crystal, Canon’s in the camera and printing fields, and Matsushita in flat-panel televisions — to help accelerate the development of advanced display technologies.

The companies reported that they have agreed that Canon and Matsushita will, by transfer of shares from Hitachi, each acquire 24.9% of the shares of Hitachi Displays Co., a wholly owned subsidiary of Hitachi engaged in small- and medium-sized LCD panel-related businesses, by March 31, 2008, subject to approvals by regulatory authorities. As a result, Hitachi’s stake in Hitachi Displays is to become 50.2%.

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