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Steve Madden expands mobile strategy with new platform

BY CSA STAFF

Los Angeles Steve Madden and Mogreet announced the launch of a new mobile marketing platform to deliver engaging and unique consumer experiences to Steve Madden consumers directly on their mobile devices.

Steve Madden is using Mogreet’s mobile marketing and messaging platform to invite consumers to opt-in to receive timely and relevant news, sales promotions, and exclusive Steve Madden content directly on their mobile phones. Consumers will be able to text various keywords will receive back relevant text, picture and video messages back on their mobile devices. The strategy is being integrated across all consumer touchpoints, including in-store, on packaging, online, via in-store television screens and direct mail.

“Our customers are using mobile more and more as a companion to their shopping experience,” said Andrew Koven, president of e-commerce and customer experience, Steve Madden. “We wanted to find a way to deliver more personalized, timely and relevant information to our customers via mobile. As a brand, we strive to deliver compelling and engaging experiences to our shoppers and using pictures, music and videos delivered through Mogreet’s SMS & MMS platform enable us to do this.”

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Target launches anti-smoking campaign with American Cancer Society

BY CSA STAFF

MINNEAPOLIS – Target announced that it is launching a month-long anti-smoking campaign in connection with the American Cancer Society’s 2010 Great American Smokeout to support guests and team members in their efforts to quit smoking.

"Target is committed to helping our guests and team members reach their well-being goals, which may include quitting smoking, and we’re proud to work with the American Cancer Society for this year’s Great American Smokeout," said Dr. Joshua Riff, Target’s medical director. "As part of our focus on prevention, Target offers a variety of tools, tips and products for those who want to stop smoking and stay smoke-free. This campaign advances our prevention efforts and will ultimately lead to healthier communities."

The campaign will begin on Nov. 1 and will highlight Target’s assortment of stop-smoking aids and give greater visibility to Target Pharmacy and Target Clinic healthcare professionals, who can offer support, smoking-cessation materials and advice, the company reported. The campaign is anchored by in-store signing and informational brochures in all Target stores, as well as features in the weekly ad and at Target.com.

The American Cancer Society’s 35th annual Great American Smokeout takes place Nov. 18, and is designed to motivate and empower smokers with personalized tools, tips and support to help them quit for good.

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B&N launches parents’ loyalty program

BY CSA STAFF

NEW YORK – Barnes & Noble announced the launch of the B&N Kids’ Club (www.bn.com/kidsclub), a free loyalty and rewards program for Barnes & Noble parents and caregivers. The B&N Kids’ Club is an in-store and online program that provides exclusive benefits along with savings and discounts on Barnes & Noble’s outstanding selection of children’s books and educational toys and games.

When customers sign-up for the B&N Kids’ Club they will be welcomed with a 30% off coupon to use on a future purchase of children’s books, educational toys and games, and adult games and puzzles, the company reported. Kids’ Club members will also receive a $5 coupon for every $100 they spend on children’s books and toys up to four times per year.

“Barnes & Noble is committed to being a valuable resource for parents,” said Jaime Carey, chief merchandising officer for Barnes & Noble. “Our recently launched B&N Kids’ Expert Circle and our newly expanded Educational Toys & Games section in stores and online reflects our dedication to helping parents choose the best products and receive meaningful advice about all the stages of raising children. B&N Kids’ Club is our way of saying thank you for continuing to trust Barnes & Noble.”

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