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Steve Madden partners with MICROS for omni-channel solution

BY Katherine Boccaccio

Westborough, Mass. — Information technology solution-provider MICROS Systems said that it has forged a partnership with Steve Madden to launch its e-commerce, order management, customer relationship management, and cloud point-of-service solutions.

By utilizing the MICROS omni-channel product suite, MICROS said that the apparel and footwear retailer will increase traffic and conversion in both its online and mobile channels. The customer relationship management and order management solutions are designed to work in tandem to provide a seamless customer experience.

“One major factor for us when selecting a provider was ensuring that we are providing a consistent experience for our customers across every touchpoint. We see great potential in both online and mobile growth and this technology will enable us to better facilitate those goals,” said Mark Friedman, president e-commerce, Steve Madden.

The company is scheduled to go live in September 2013, in preparation for the holiday season.

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ShopperTrak acquires RapidBlue

BY Katherine Boccaccio

Chicago — ShopperTrak announced Monday the acquisition of interior analytics provider RapidBlue Solutions Oy, based in Helsinki.

RapidBlue uses radio frequency technology to collect shopper movement information, then transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.

"ShopperTrak counts more shoppers and analyzes more data for more retail stores and malls than any company in the world," said Christopher Ainsley, CEO of ShopperTrak. "RapidBlue’s ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics.”

The acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East. ShopperTrak will fully integrate RapidBlue’s technology into its brand. The office in Helsinki will also provide a base for sales and support for Russia and Eastern Europe.

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Dollar General, P&G team up to honor everyday heroes

BY CSA STAFF

GOODLETTSVILLE, Tenn. — Dollar General is partnering with Procter & Gamble to celebrate soldiers who make a difference in their communities after returning from service, as part of its Every Day Heroes program. The company will feature decorated veteran Sparky Edwards in its national campaign.

“Sparky exemplifies the Dollar General Every Day Hero, not just through his bravery and military service, but through his commitment to community,” said Todd Vasos, Dollar General’s EVP and CMO. “Through his perseverance in the face of adversity and his enduring commitment to family, education and volunteerism, he is the embodiment of what it means to be an Every Day Hero.”

Once an at-risk teenager, Edwards turned his life around with the help of the Thunderbird Youth Academy, one of the National Guard’s 34 Youth Challenge academies. The rigorous program helped him earn his GED and prepared him to enter the military where he served tours of duty in South Korea and Iraq. Today, Edwards is a successful business owner, husband and father and is pursuing his Ph.D. He credits TYA with saving his life.

“I went from being on track for a jail cell to being a decorated war veteran, business owner, former senior federal government employee and soon-to-be Dr. Sparky D. Edwards,” Edwards said.

According to Edwards, TYA also taught him the importance of volunteer work. Today, he continues to volunteer with organizations working with at-risk youth and is currently mentoring young people through the National Guard Youth Challenge Program in Northern Virginia.

“We offer a second chance for at-risk youth,” said Gen. Craig McKinley (ret.), chairman, board of directors, National Guard Youth Foundation. “These are kids who are struggling in school and making poor choices. They look up to Edwards as a role model and proof that you can turn your life around.”

Dollar General won the 2011 Military Officers Association of America Distinguished Service Award, was recognized in GI Jobs magazine’s list of Most Military Friendly Employers and participates in Paychecks for Patriots, a proactive hiring initiative that helps resolve the challenges of veteran unemployment. Additionally, in 2010, Dollar General received the Secretary of Defense Employer Support Freedom Award, which is the highest recognition given by the U.S. Government to employers for their support of employees who serve in the guard and reserve.

Dollar General operates more than 10,000 stores in 40 states, and carries brands from Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.

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