STORE SPACES

Stop & Shop debuts fuel cell technology

BY CSA STAFF

Quincy, Mass. — The Stop & Shop Supermarket Co. announced it is using fuel-cell technology, at its store in East Torrington, Conn.

The fuel cell, a UTC Power PureCell System Model 400, was supported with a grant from the Connecticut Clean Energy Fund’s On-Site Renewable Distributed Generation Program and is the first fuel-cell utilized by Stop & Shop. It is expected to generate over 90% of the store’s electric energy.

"In our commitment to be a sustainable company, we continually look for new innovations and technologies that help us build more energy efficient stores," said Jihad Rizkallah, VP store planning for Stop & Shop. "The fuel-cell technology is the latest step we’ve taken to ensure we’re doing everything we can to lower our impact to the environment in each community we serve."

Since the fuel cell was commissioned in June of last year, it has produced over 1.7 million kilowatt-hours of electricity, accounting for 95% of the store’s total electric energy requirements. This, coupled with the use of the thermal energy produced by the fuel cell, has reduced the total electric and natural gas utility bills for the store by roughly 50%.

By generating most of its power on site, Stop & Shop is able to reduce the burden on the local power grid and its impact on the environment. The fuel-cell operates without fossil fuel combustion which in turn makes electricity production virtually pollution-free.

Stop & Shop anticipates the fuel-cell will prevent the release of more than 523 metric tons of carbon dioxide annually — the equivalent of planting more than 120 acres of trees. Designed to operate in water-balance, with no consumption or discharge of water under normal operations, the fuel cell at the Torrington Stop & Shop store will save 3.5 million gallons of water, compared with central utility generated electricity.

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STORE SPACES

HP store features Scala digital-signage solution

BY CSA STAFF

Vancouver, British Columbia — Scala and 10net Managed Solutions announced Tuesday the installation of their digital-signage solution at the first HP Store in Canada.

Located in downtown Vancouver, British Columbia, The HP Store Vancouver features experience pods and an HP digital-signage display at the checkout consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation.

The screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up products.

“The HP Store features HP’s latest consumer and commercial technology products,” said Andrew Chun, business development manager, HP Canada. “We are particularly excited with the digital signage because it is an excellent showcase of how HP’s latest workstation PC technology and professional display technology come together as a stunning visual communication tool.”

Scala Certified Partner 10net Managed Solutions collaborated with HP Canada and partner AdCetera to incorporate the digital component to complement and enhance The HP Store’s interactive environment. 10Net designed, installed and hosts the digital network. 10net also monitors the screens and manages the content using Scala 5.

Using Scala Designer, AdCetera developed the dynamic templates for The HP Store staff so that they can update content easily and push fresh messages out on a daily basis.

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STORE SPACES

J.C. Penney expanding in-store digital experience

BY CSA STAFF

Plano, Texas — J.C. Penney Co. is expanding its in-store digital presence by rolling out its “findmore smart fixture” to more than 120 stores across the United States. The kiosk has a 42-inch touch screen store that links store shoppers directly to the retailer’s website and its 250,000 online products.

Using the findmore kiosk, shoppers can check the availability of merchandise in-store and at nearby locations, and scan bar codes on in-store items for more product information and features. They can also e-mail images and information about an online item to themselves or a friend.

Additionally, shoppers can view items and outfits and add them to an online "dressing room." The customer can then print out a page listing the items, locate the items in the store and try them on.

Online items purchased from the findmore fixture can be shipped to shoppers at home, or shipped for free to the local J.C. Penney store. Additionally, customers can also print out a receipt and purchase an online item at an in-store register, with the rest of their in-store purchases.

"We’ve always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores," said Tom Nealon, group executive VP.

Additionally, in conjunction with the launch of its previously announced in-store Modern Bride concept, J.C. Penney said it will begin rolling out the Findmore experience using iPad to 50 fine jewelry departments.

The retailer said the new initiatives are part of its strategy to encourage store associates and customers to "find more" by providing access to the expanded assortments and product information available on jcp.com.

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