MARKETING/SOCIAL MEDIA

Store designer/marketing expert Marc Gobe dies at 68

BY Marianne Wilson

Normal
0

false
false
false

MicrosoftInternetExplorer4

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:”Times New Roman”;
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}

New York — Marc Gobé, an award-winning store designer and marketing and branding expert, passed away Friday in New York, of a brain tumor. He was 68.

He and Joel Desgrippes founded the design consultancy, Desgrippes Gobe in 1971, with offices in Chicago and Paris. By the 1990s, the two were active in the strategic brand storytelling aspects of retailing. In 2007, Gobe founded the consulting firm Emotional Branding.

Gobe wrote books and was a frequent speaker at industry events, offering his thoughtful take on commercial and cultural trends and how they can be translated into branding and design strategies

There will be memorial services on Thursday morning in Manhattan, at the Church of the Blessed Sacrament. A celebration of his life will take place in La Baule, France, in February.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Raley’s selects social commerce solution from Revionics

BY Marianne Wilson

Austin, Texas — Raley’s Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

“We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts,” said Tom Hutchison, director marketing, CRM and analytics for Raley’s, which operates 128 supermarkets. “Our Extra Friendzy program powered by Revionics Social Commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program.”

The solution will provide Raley’s customers in Northern California and Nevada with compelling, time sensitive and limited-quantity offers through social media channels, such as Facebook, to help fuel social advocates, strengthen customer engagement, drive in-store traffic and draw consumers to Raley’s customer rewards program – Something Extra, according to Revionics. It also will ensure offers are optimized across online, mobile and in-store channels.

Raley’s operates 128 stores in northern California and Nevada under the Raley’s, Bel Air, Nob Hill Foods and Food Source banners.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Tile Shop enters Connecticut with two stores

BY Marianne Wilson

Minneapolis — The Tile Shop, a specialty retailer of high quality, premium manufactured and natural stone tiles, has opened its first retail locations in Connecticut, 15,120-sq.-ft. location in Brookfield, and a 20,740-sq.-ft. location in Norwalk.

The Tile Shop stores in Danbury and Norwalk both feature fully decorated, room-size displays – kitchens, baths, and other spaces within a home – completed with actual appliances as well as lighting and plumbing fixtures. These in-store displays give homeowners the opportunity to envision what their Tile Shop tile and stone may look like, installed, in their home.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...