OPERATIONS

StoreBoard Media Canada teams with Staples Canada and Zellers

BY Staff Writer

New York — StoreBoard Media announced Tuesday that its licensee, StoreBoard Media Canada, has added Staples Canada and Zellers to its in-store billboard network, which offers marketers an opportunity to advertise their brands on security pedestals located at entranceways and in other high-traffic areas of stores.

The pair of agreements will add nearly 4,000 security pedestals to the StoreBoard Canada network.

“StoreBoard Media offers a great opportunity for us to ‘dress up’ our security pedestals with colorful, attractive advertising of interest to our customers while providing a stream of incremental revenue,” said Rui Rodriguez, national director, loss prevention for Staples Canada.

Jennifer Zedic, marketing director, Zellers, added: “We like the StoreBoard Media concept and their track record of success, and are pleased to be able to add our large customer base to the advertiser impressions that StoreBoard can deliver to marketers.”

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Motorcycle Superstore teams with Accertify to deploy chargeback solution

BY Staff Writer

Chicago — Fraud prevention and risk management solution-provider Accertify announced Tuesday that online motorcycle outfitter Motorcycle Superstore has deployed Accertify’s Chargeback Management Solution and seen an overall lift in chargeback win rates of 62%.

“When comparing the win rates of our chargeback disputes before and after engaging Accertify, we saw a 62% lift in performance,” stated Jason Miller, chief technology officer of Motorcycle Superstore. “Not only did we drive revenue and improve cash flow as a result, but this intuitive and automated solution also simplified every step of the chargeback process across all of the major card brands and processors – ultimately reducing by half the number of steps involved.”

The Chargeback Management solution automatically addresses card brand and processor requirements to save time, win more chargebacks, and increase top line revenue.

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Retail Roadshow in Dallas on Thursday; register now

BY Staff Writer

New York — Retail executives are invited to attend the Microsoft Retail Roadshow, which will be held in the Dallas suburb of Irving, Texas, on Thursday, March 22. The half-day event will explore ways that retailers can increase operational efficiency, lower costs and innovate to drive customer engagement.

The event, which will include continental breakfast, lunch, demos and a partner showcase, will be held at Microsoft, 7000 State Highway 161 (George Bush Turnpike), Building LC1, Irving, Texas, 75039.

Click here for more information and to register.

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