Storefloors Names Director of Business Development
Atlanta–based Storefloors has named Barbara Leonard director of business development.
Leonard joins Storefloors after working with RYA Design Consultancy in Dallas as business development director. She brings over 14 years of marketing communications and business development experience to Storefloors, focusing on the retail architectural and design industry. Prior to joining RYA, Leonard directed and managed marketing and business development for the Hillier Architects’ Dallas office.
Stop & Shop puts customers center stage
QUINCY, Mass. Stop & Shop is launching a new multimedia campaign with the tagline, “Stop & Shop works for me.” According to reports, the campaign features customers giving testimonials on the role of the supermarket in their lives.
The campaign was created by Mullen in Wenham and, according to reports, Stop & Shop reviewed customer letters, spoke to customers outside of its stores and used its consumer advisory board to find the best shoppers for the campaign.
The new TV ads will reportedly appear during shows such as “Grey’s Anatomy,” “Ugly Betty” and “Dancing With the Stars.” In addition to the TV spots, testimonials from other Stop & Shop customers will be posted on www.stopandshop.tv, a separate micro-Web site.
Office Depot touts corporate citizenship
DELRAY BEACH, Fla. Office Depot has released its annual Corporate Citizenship Report, highlighting its commitment to community, ethics, diversity and environmental sustainability.
According to the report, Office Depot donated its one millionth backpack as part of its National Backpack program, doubled the number of factories in the company’s social accountability program, increased sales of products from underutilized businesses and reduced absolute greenhouse gas emissions from North American facilities by more than 10%.
“Office Depot’s success as a global company is built on our vision of ‘delivering winning solutions that inspire worklife,’ as well as our values of integrity, innovation, inclusion, customer focus, and accountability,” said Steve Odland, chairman and ceo of Office Depot. “This year’s Corporate Citizenship Report is one more step in our constant effort to acknowledge and validate the importance of both.”