REAL ESTATE

Streetsense designs new La Madeleine prototype

BY Katherine Boccaccio

Bethesda, Md. — Archiecture and design firm Streetsense said Monday it has created an all-new interior design scheme for La Madeleine French Country Cafe, a national chain of French-themed fast-casual restaurants.

A 1,194-sq.-ft. restaurant using the new prototype design is now open at Northpark Center in Dallas, while another is under construction in Tulsa, Okla. La Madeleine also has engaged Streetsense to design two new stores planned for the Washington, D.C. metropolitan region, one in Tysons Corner, Va., and one in Silver Spring, Md.

The first new design prototype is the recently opened La Madeleine in Northpark Center in Dallas, and is considered the prototype for all new stores located within shopping malls. The Tulsa store, now under construction, is free-standing and has an all-new exterior storefront.

In Tysons Corner Center, one of the largest shopping centers on the East Coast, La Madeleine will move from its current perimeter location to a 3,500-sq.-ft. interior space on the mall’s second level. Like the new store in Northpark, the Tysons location will feature a refreshed design with lighter materials, colors and textures, while retaining the restaurant’s classic French bistro feel.

The Silver Spring store will occupy 2,800 sq. ft. on the street level of an existing office building in the heart of the revitalized downtown. A new interior will be accompanied by a generous outdoor seating area.

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OPERATIONS

Walmart gives $140,000 on day 8 of holiday Facebook campaign

BY Katherine Boccaccio

Bentonville, Ark. — Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

Organizations being honored on the company’s Facebook page on Monday are serving communities in California, Delaware, Florida, Missouri , North Carolina, Texas and Washington.

Walmart’s call for nominations for its "12 Days of Giving" Facebook campaign resulted in more than 5,400 nominations from Facebook users who shared photos and short descriptions of a nonprofit’s impact in its local community. A panel from the Walmart Foundation reviewed submissions and selected nonprofits with a focus on organizations that are providing basic needs such as food, shelter, clothing and baby supplies.

The eighth day of giving highlights organizations that assist veterans, active members of the military and their families by providing financial services, emotional support, shelters, food, clothing and other necessities.

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News

A digital déjà vu

BY CSA STAFF

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Target offered a 46-inch Westinghouse LCD television for $298 on Black Friday, but then the following week it offered a more fully featured Philips brand 40-inch LED television for $499. The smaller-screened, but Internet-ready better brand from Philips that was thinner might have been the better deal in this case. Or, shoppers with an affinity for Westinghouse could have waited until the following week when Target featured a 40-inch LED Westinghouse model for $399, or $100 less than the Philips LED from the prior week.

With a sharp price always lurking around the next corner, sometimes shoppers will even find the identical item is featured, as initial sell through of those limited didn’t materialize at the anticipated rate. For example, shoppers interested in a new digital camera were offered a compelling value on a really good Panasonic Lumix GF3 model in the week after Thanksgiving. Target’s weekly ad with prices good Nov. 27 through Dec. 3 showed the $599 regularly priced GF3 camera marked down $200 to $399. And if that wasn’t enough the offer was further sweetened by including a $75 Target gift with purchase. Shoppers who thought that price wouldn’t last or felt they needed to act or risk getting shut out of the deal because quantities were limited had no need to fear. Target’s weekly ad that hit this past Sunday offered the identical product at the same discounted price with the $75 gift card.

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