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Stride offers girls the royal treatment

BY CSA STAFF

LEXINGTON, Mass. — Stride Rite is giving young girls the ultimate fairy tale experience with special in-store Cinderella shoe fittings and the chance to win a hometown screening of a Disney fairy tale.

Caregivers can bring their girls to their local Stride Rite store where they will be addressed as "princess" as the specially trained store associates work with them to find the perfectly sized "glass slipper" using the Stride Rite Fit Training process — the only program to receive the American Podiatric Medical Association’s (APMA) Seal of Acceptance.

Young princesses can then choose their new pair of shoes from the Stride Rite for Disney Princess collection, which includes a glamorous Cinderella cozy boot, a sparkling Cinderella flat and a Cinderella sneaker with magical lights, all complete with loads of princess-worthy sparkle, glamour and shine. To cherish this "crowning achievement," with the purchase of any shoe from the collection, princess shoppers will also receive a "Certificate of the Perfect Fit" designed by Disney.

"At Stride Rite, we are committed to providing every child with shoes that fit properly," said Sharon John, Stride Rite Children’s group president. "By bringing this fit-for-a-princess experience to life in our stores, our goal is to make girls feel special, while emphasizing the importance of the ‘rite fit’ for children and adding a little magic to our expert measuring and fitting process."

The Stride Rite for Disney Princess collection will also be available online at www.striderite.com/disneyprincess. In addition to the shoes, the website will feature downloadable activity and coloring sheets, as well as a peek at the trailer for Disney’s "Cinderella" Diamond Edition on Blu-ray, which will be released Oct. 2.

Additionally, throughout the event, Stride Rite will be inviting Moms to visit www.facebook.com/striderite to enter for a chance to win a special screening in the winner’s hometown for her and 50 of her "royal court" for one of the following princess-themed pictures: "Cinderella," "Princess and the Frog," "Tangled," "Pocahontas," or "Princess Diaries," plus refreshments and limo-van transportation for up to eight friends to the screening.

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Get a flu shot, save on groceries at Safeway

BY CSA STAFF

PLEASANTON, Calif. — Safeway on Thursday announced the availability of flu shots on a walk-in basis at all Safeway pharmacy locations.

"Safeway pharmacists are committed to caring for their patients’ health in myriad ways, ranging from immunizations and medication management to counseling patients on health and wellness," stated Darren Singer, SVP pharmacy, health and wellness at Safeway. "Safeway strives to be a one-stop shop for our customers, particularly those who are mindful of their health and who want to take the necessary steps in their lives to stay healthy, such as getting immunized every flu season."

Each individual receiving a flu shot at a Safeway pharmacy will receive a 10% off coupon that can be used toward their next grocery purchase.

This year, the flu vaccine contains a different strain of the flu virus from the previous two years. The 2012 flu shot will protect against the H1N1 (California), H3N2 (Victoria) and Influenza B (Wisconsin) viruses.

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Cabela’s Outpost rolls into Montana

BY CSA STAFF

SIDNEY, Neb. — Cabela’s Inc. will open a Cabela’s Outpost Store in Kalispell, Mont., joining the outdoor retailer’s single full-line Billings store in the state.

Construction on the 42,000-sq.-ft. location is scheduled to begin in spring 2013 and Cabela’s said it expects to open the store in fall 2013.

The Outpost concept is designed to serve smaller markets of 250,000 or less. Cabela’s said the Kalispell location will feature a Core-Flex floor plan allowing products to be rotated seasonally, as well as online order kiosks and an in-store pickup program.

The first Outpost store is slated to open Oct. 4 in Union Gap, Wash., and the company has already announced plans to open another in Saginaw, Mich., in 2013.

Ten next-generation Cabela’s stores – ranging from 80,000 sq. ft. to 100,000 sq. ft. – are planned to open by the end of 2014.

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