MARKETING/SOCIAL MEDIA

Study: Amazon top Canadian digital retailer

BY Dan Berthiaume

Vancouver, Canada – Amazon.com is the top digital Canadian retailer and U.S., retailers are generally outpacing their Canadian competitors in using digital channels such as online, mobile and social. According to the new “Chasm Retail 2.0” study from Chasm Digital, the top 10 digital retailers operating in Canada are:

1. Amazon
2. Best Buy
3. Home Depot
4. Sears
5. Lululemon
6. Costco
7. Chapters
8. London Drugs
9. Lowes
10. Canadian Tire

Other findings include that Canadian grocery and pharmacy retailers are the furthest behind in use of digital technology, the Web remains the top digital channel for Canadian retailers, only 38% of Canadian digital retailers offer in-store inventory through digital channels, and top Canadian digital retailers have optimized their offerings across multiple mobile platforms. (52.3% of retailers assessed are equipped with a mobile-friendly site and at least one mobile application).

"Although we were encouraged to see a few companies excel in a few areas, we generally found that most retailers seemed oblivious to how digital technologies are reshaping society, commerce and entire industries,” said Ashish Anand, partner, Chasm Digital.

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OPERATIONS

Lowe’s to hire 25,000 seasonal employees

BY Dan Berthiaume

Mooresville, N.C. — Lowe’s plans to hire approximately 25,000 seasonal employees at its stores in the U.S. during spring, its busiest season. Seasonal jobs available are focused on customer support and include cashiers, lawn and garden employees, loaders, and stockers.

The number of hours worked per week will vary based on the needs of individual stores, but, on average, seasonal employees could work an estimated 20 or more hours per week. The length of the seasonal employment varies; however, seasonal employees are most needed in spring and summer months, typically from February until September. The company plans to hire and train new seasonal employees first in areas where the climate has begun to warm, and continue on a market-by-market basis by climate and geography. Hiring has already begun in Florida, south Texas, Arizona and southern California where warmer, spring-like temperatures are arriving.

"Warmer temperatures stir homeowners to get started on projects they’ve planned during winter and they are often challenged when choosing the right products and solutions for their homes," said Scott Purvis, VP, human resources, operations. "As Spring arrives, our stores are stocked with popular new tools, lawn and garden, paint and patio products. We want our stores staffed with knowledgeable employees who provide exceptional service and make shopping and selection easier for our customers."

Rival home improvement retailer Home Depot recently announced it will hire 80,000 seasonal spring employees.

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OPERATIONS

Foot Locker elects Smucker exec to board

BY Dan Berthiaume

New York – The board of directors of Foot Locker Inc. has elected Steven Oakland as a director of the company. Oakland is currently president -international, foodservice, and natural foods of The J.M. Smucker Company.

Oakland has spent the bulk of his career at The J.M. Smucker Company, serving in increasingly senior positions. He has extensive experience in domestic and international retail operations at the company, having also served as president of U.S. Retail for Smucker’s, Jif, and Hungry Jack.

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