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Study: Brands and retailers have most followed pages on social media

BY Staff Writer

New York — Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers — beating out celebrities and TV shows which are followed by just over half of users.

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

“The new shopping mantra is ‘information is power,’” said Candace Corlett, President of WSL/Strategic Retail. “People are leveraging the abundance of technology to learn everything they want to know about products anywhere they want – be it a quick price comparison on their iPad while at the mall or in-store, or visiting Pinterest for decorating tips. The art and science of digital marketing has become essential for engaging consumers and targeting the right message to the right shopper at the right time.”

Additional findings of the report include:

  • Not so social. While the amount of time Americans spend online continues to increase (up three hours per week over 2011), social media usage has declined for the first time – down 10% in 2012 versus the previous year. Generation X, boomers and seniors are leading the change while usage by Millennials remains consistent.
  • Watch Millennials to see the future of shopping. Millennials showed the highest increase of time spent online – a full 25 hours per week (up five hours per week over 2011). In addition to relying heavily on their Social Networks for information about products they want to buy (40%), they are also the leaders in utilizing mobile phones to help them shop (63%) – resulting in a 15-point margin over Gen X shoppers.
  • Shopping gets mobile. With the rise of portable devices, shoppers are using their smartphones (42%) and tablets/e-readers (16%) to access product information and engage their friends in buying decisions while shopping in-store. In fact, mobile phones and tablets each accounted for 10% of online purchases made in the past three months. Shopping apps further increase mobile shopping activity, now ranking No. 4 among the most downloaded apps (following games, social media and music).
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Former L’Oréal exec to head interactive sample producer

BY CSA STAFF

NEW YORK — Former L’Oréal executive Serge Jureidini has been named CEO and president of Arcade Marketing.

Jureidini succeeds Debra Leipman-Yale, who passed away unexpectedly. He will also serve as a director on Arcade Marketing’s board of directors.

Arcade Marketing is a global developer and producer of multi-sensory and interactive sampling systems and packaging for the fine fragrance, cosmetics and personal care segments. The company is focused on expanding its global footprint, with operations now established in Brazil and China, and deepening its reach to serve the growing beauty, cosmetic and skin care segments.

Jureidini has more than 20 years of experience in the cosmetics and fragrance market segments. He spent his time at L’Oréal serving in various capacities and global geographies. Since 2008, Serge has been president of the Lancôme division of L’Oréal USA.

"I am excited to be joining an organization with such a rich heritage of innovation, quality and service that has allowed it to become the dynamic leader in its field," said Jureidini.

Arcade will look to leverage Jureidini’s global experience and brand marketing expertise to help the company achieve its business goals.

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App developer adds tech talent

BY CSA STAFF

MOUNTAIN VIEW, Calif. — Appcelerator, a leading mobile development platform, has Gamiel Gran as VP of business development and Neeraj Gupta as VP of engineering.

Appcelerator’s portfolio includes eBay, Merck, Mitsubishi Electric, NBC, PayPal and Ray-Ban. It has more than 50,000 mobile applications deployed on 110 million devices. Its open source development platform, called Titanium, and Appcelerator Cloud Services are used to create native apps across multiple devices including iOS, Android, Windows and BlackBerry, as well as hybrid and HTML5 mobile Web.

The company will look to Gran, a Sierra Ventures partner who previously led channel efforts at IBM, Oracle and BEA, and Gupta, a 20-year software industry veteran recognized for his expertise in translating business objectives into engineering execution, to further its momentum in the enterprise mobility market.

"The incredible opportunity in this market is directly similar to the markets that I witnessed at Oracle and BEA in their early stages; both of these market leaders reached success with broad partner ecosystems," said Gran. "Appcelerator has already amassed a large partner community: the combined strengths of Appcelerator’s mobile platform and the closely aligned partner community have positioned Appcelerator in perhaps the most competitively distinct position."

For the past five years, Gran has led the Sierra Ventures CIO Advisory Board of more than 90 Fortune 500 CIOs and CTOs. With access to seasoned leaders from companies like eBay, Facebook and Merck, as well as cutting-edge entrepreneurs, Gran is a constant participant in the collective conversation on achieving mobility in the enterprise.

"Mobility is the mover of the decade, and Appcelerator already has the vision, the community and the technology to drive it. Aligning this to satisfy business imperatives that are growing by leaps and bounds will give customers and partners the confidence they need to plunge ahead," adds Gupta.

Intimately familiar with enterprise technology needs, Gupta led software development at Oracle for a decade before his most recent role as VP of engineering for mobile development startup Particle Code. There, he founded the company’s engineering division, experience he will leverage as he enhances Appcelerator’s processes and manages and expands Appcelerator’s global platform engineering team.

"As enterprise executives have realized the need for comprehensive mobile strategies and a mobile-first platform, we have continued to experience tremendous growth," said Appcelerator CEO Jeff Haynie. "Gamiel and Neeraj both bring the exact skills needed to solidify our leadership position in the enterprise. With Gamiel’s powerful network of customers and partners and Neeraj’s deep technical expertise, I foresee even more impressive growth in our future."

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