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Study: Brands and retailers have most followed pages on social media

BY Staff Writer

New York — Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers — beating out celebrities and TV shows which are followed by just over half of users.

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

“The new shopping mantra is ‘information is power,’” said Candace Corlett, President of WSL/Strategic Retail. “People are leveraging the abundance of technology to learn everything they want to know about products anywhere they want – be it a quick price comparison on their iPad while at the mall or in-store, or visiting Pinterest for decorating tips. The art and science of digital marketing has become essential for engaging consumers and targeting the right message to the right shopper at the right time.”

Additional findings of the report include:

  • Not so social. While the amount of time Americans spend online continues to increase (up three hours per week over 2011), social media usage has declined for the first time – down 10% in 2012 versus the previous year. Generation X, boomers and seniors are leading the change while usage by Millennials remains consistent.
  • Watch Millennials to see the future of shopping. Millennials showed the highest increase of time spent online – a full 25 hours per week (up five hours per week over 2011). In addition to relying heavily on their Social Networks for information about products they want to buy (40%), they are also the leaders in utilizing mobile phones to help them shop (63%) – resulting in a 15-point margin over Gen X shoppers.
  • Shopping gets mobile. With the rise of portable devices, shoppers are using their smartphones (42%) and tablets/e-readers (16%) to access product information and engage their friends in buying decisions while shopping in-store. In fact, mobile phones and tablets each accounted for 10% of online purchases made in the past three months. Shopping apps further increase mobile shopping activity, now ranking No. 4 among the most downloaded apps (following games, social media and music).

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Tiffany and Coach top luxury E-Retail satisfaction index

BY Marianne Wilson

Ann Arbor, Mich. — Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study’s 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

Coach and Tiffany & Co. lead the Index, tied with 80, which is generally considered the threshold for excellence. Saks and Nordstrom tie for second at 79, still well above the Luxury Index aggregate of 77. Brooks Brothers (76) is at the bottom of the measured luxury brands, but still close to the aggregate.

Subscription and flash sale sites Rue La La (73) and Gilt (72) round out the bottom of the Index, due to the registration or subscriptions required to see the content of the site. Non-luxury retailer Amazon registered a score of 88 in a similar study, meaning even the best luxury sites are still not measuring up to the very best online experiences. Since almost everyone shops at Amazon, customer expectations are being set at a level not yet achieved by any of these luxury e-retailers.

"Luxury retailers have some catching up to do with mainstream retailers in terms of measuring the customer experience across all channels and using that data and analysis to impact strategic, tactical, and operational decision making at the highest level," said Larry Freed , author of the study and president and CEO of ForeSee. "While there are a few exceptions, the customer experience is still playing a very tactical role in many of these companies, and there is an opportunity for these analytics to be valuable and actionable at so many levels."

According to the survey, more luxury brand shoppers (36%) are using mobile than non-luxury brand shoppers (25%) to research products, compare products or prices, purchase product, or use a company’s mobile app.

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P.Lopez says:
Apr-02-2013 10:11 pm

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P.Lopez says:
Apr-02-2013 10:11 pm

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Lord & Taylor signs on as exclusive retail sponsor for ‘Project Runway’

BY Marianne Wilson

New York – Lord & Taylor is teaming up with Lifetime’s popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.

As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge.

In addition, customers can predict the season’s winner for a chance to win a $2,500 Lord & Taylor gift card to be used toward creating their very own accessory wall.

“We are very excited to partner with ‘Project Runway’ again for its eleventh season,” said Bonnie Brooks, president of Hudson’s Bay Company, the retailer’s parent company. “Runway’s mission is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers, and we look forward to continuing the relationship.”

Lord & Taylor will also host an episode challenge at its Fifth Avenue flagship, which will air Thursday, March 21. As part of the grand prize, the retailer will offer the winner of "Project Runway" the opportunity to sell their collection at the store.

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P.Lopez says:
Apr-02-2013 08:54 pm

In addition, customers can predict the season's winner for a chance to win a $2,500 Lord & Taylor gift card to be used toward creating their very own accessory wall. Chatrandom

P.Lopez says:
Apr-02-2013 08:54 pm

In addition, customers can predict the season's winner for a chance to win a $2,500 Lord & Taylor gift card to be used toward creating their very own accessory wall. Chatrandom

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Feb-28-2013 04:24 pm

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S.Anderson says:
Feb-28-2013 04:24 pm

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Feb-12-2013 08:35 am

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T.Flores says:
Feb-12-2013 08:35 am

Thank you for this post, it gives me a big help in terms of "Project Runway" which I'm looking since last week. The good thing was, the retailer will offer the winner of "Project Runway" the opportunity to sell their collection at the store. I heard lots of people are looking for an idea on mastering online and mastering studio as well.

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