Study: Consumers more loyal to retail stores and products than brands
Denver — When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com. The report tracks consumer search habits on the site.
Of the 62% of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target, respectively.
Sony was the most-searched for brand out of the 14% consumers searching for brand names. It was searched three times more than the next brand on the list: Swiffer.
In other survey findings:
- “Toilet paper” was the most-searched term on the site and has been for the past two months. “Laundry detergent” was the next highest search.
- Half of the top 10 searched terms were for consumable goods like toilet paper, laundry detergent, coffee and butter.
- New York City residents used the site most followed by Houston, Chicago, Los Angeles and Denver, respectively.
- The average ShopAtHome.com user receives $41 in cash per month. As much as 10,000 checks are mailed out each month to users.
- In addition, 73% of consumers using ShopAtHome.com used it between 7 a.m. and 6 p.m., regardless of the day of the week. Only 18% used it after 6 p.m.
U.K.’s New Look taps Kronos for workforce management
Chelmsford, Mass. — British fashion retailer New Look has selected workforce management solutions from Kronos Inc. to maximize labor productivity and increase sales conversion rates in its 670 stores in the United Kingdom, Ireland, France, and Belgium. Kronos will optimize the scheduling and manage the time and attendance of 16,000 full- and part-time staff and align labor to demand in each store.
Kronos will use a combination of historical sales data, predicted sales figures, shopper numbers, and essential store tasks to determine the optimum staffing schedules for each store, matching labor requirements to individual store demand.
In addition to scheduling and time and attendance applications, New Look will use Kronos’ new time clock, InTouch, which features an unrivalled user experience, robust employee self-service, and cloud-ready capabilities, Kronos said.
“Our priority was to leverage a proven workforce management solution to increase the productivity of our retail colleagues and improve sales conversion rates,” said Steve Challes, head of channel development, New Look, Wokingham, England. “Kronos will support us in the key objective of scheduling the optimum number of people at all points throughout the day. We look forward to benefiting from Kronos’ international expertise as we roll out the solution throughout Europe.”
Selecting Kronos for its retail stores has reinforced New Look’s relationship with Kronos, as 1,000 employees at New Look’s distribution center have used Kronos for time and attendance since 1997.
Opening date set for Cabela’s newest location
A soon-to-open Cabela’s store in Rogers, Ark., will test the viability of a large format store in a small market.
The opening of the 100,000-sq.-ft. Cabela’s store is slated for Thursday, August 30 and was strategically timed to kick off the Labor Day weekend. A ribbon cutting planned for 8:45 will be followed by appearances from outdoor personalities and celebrities, family events and merchandise giveaways.
“Our customers across Arkansas and the entire region are extremely passionate about the outdoors and waited a long time for this,” said Cabela’s CEO Tommy Millner. “Opening the doors to this fabulous store will finally bring the unique Cabela’s retail experience to the people of the Natural State, which will allow us to better serve them. It’s an exciting time.”
The store is located just off the region’s main artery, I-540, and adjacent to the Pinnacle Hills Promenade mall. Just a few miles to the south, Walmart operates one of its nicer supercenters and for the past year the company has placed a renewed emphasis on sporting goods as part of a larger merchandise strategy that sought to re-emphasize key categories important to its core shoppers.
The new Cabela’s will also face competition from a large format Academy Sports+Outdoors store located adjacent to Walmart.
The new location is one of five units Cabela’s plans to open this year. Two stores have already opened in Witchita, Ks and Tulalip, Wa., giving the company a total of 37 units. In addition to the Rogers location, stores are also slated to open this year in Charleston, Wv and Union Gap, Wa. The Union Gap location is noteworthy because it will be the first of a new breed of small format stores regarded as Outpost stores due to their 40,000-sq.-ft. size.
The five openings are part of a strategy to accelerate retail expansion that will see the company open six large format stores in 2013 along with three Outpost locations. The company tends to preannounce its locations due to the high profile nature of its stores and has indicated next year’s large store openings will take place in Grandville, Mi., Louisville, Ky., Columbus, Ohio, Green Bay, Wis., and Lone Tree and Thornton, Co.