Study: Consumers prefer prepaid, physical cards
Lewisville, Texas – Consumers prefer prepaid cards that can be used anywhere to gift cards from specific retailers and physical cards to digital cards.
According to the new “People Prefer Prepaid Rewards” study from Parago, more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more. In addition, two out of three shoppers prefer physical cards over digital cards.
“We’re not surprised to confirm that consumers love prepaid card rewards; these cards are like cash and people enjoy the flexibility and convenience,” said Theresa Wabler, global director of marketing at Parago. “What was more unexpected was that, in an era of digital shopping, consumers still prefer physical over digital rewards. This report gives a clear directive to consumer-facing businesses: your customers are more likely to buy from you when rewarded with prepaid cards, sometimes even in values lower than other incentives.”
The shopper survey was completed in September 2013 via independent online delivery. More than 1,400 consumers (representative of the U.S. population by education, income and sex) responded to a 23-question survey that explored which rewards would affect their purchasing behaviors.
Teamsters reject Wegmans contract
Rochester, N.Y. – Teamsters Local 118 members on Monday overwhelmingly rejected a contract offer from Wegmans Food Markets, Inc. that would eliminate the pensions of more than 900 Rochester employees and not provide health care for their spouses. Local 118 will immediately request the participation of the Federal Mediation and Conciliation Service to settle the outstanding contract.
"Our members flatly said no to an offer that would immediately cut their compensation package, eradicate our pension and leave our spouses’ health care in jeopardy," said Kevin McIntosh, Teamsters Local 118 business agent. By rejecting the contract, Teamsters Local 118 also authorized strike action.
Wegmans reports that it is offering a pay increase of more than 18%, although the contract would eliminate the $4.82 members have voluntarily diverted from wages to their pension fund. The company also refused to agree to contract language that would protect spouses under the contract. Wegmans faces unfair labor practice charges for violations of federal labor law that protect workers’ rights and prevent the company from unilaterally changing working conditions – in this case after workers protested the company’s proposal to eliminate their pension benefits. The charges will be investigated by Region 3 of the National Labor Relations Board in Buffalo, N.Y.
Teamsters Local 118, which represents more than 900 Wegmans warehouse workers, drivers and other skilled trades, has been in negotiations with Wegmans since March.
Fairway Market plans Long Island store
New York – Fairway Group Holdings Corp., the parent company of grocery chain Fairway Market, will open a 53,000-sq.-ft. store in the DSW Plaza at 4000 Middle Country Road in Lake Grove Long Island, N.Y., in spring 2014.
The new store will be the first Fairway Market location in Suffolk County on Long Island and the 15th food store in the tri-state New York, New Jersey and Connecticut region.