OPERATIONS

Study: Easter-related retail shipments rise 22%

BY Dan Berthiaume

New York – Retailers are preparing for a strong Easter shopping season, with shipments of “Easter” related items up more than 22% from 2013. According to analysis of shipments from December to February (the time when retailers stock their shelves for Easter) from global trade data provider Panjiva shows that U.S. retailers recorded a total of 4,610 Easter-related shipments during this period in 2013-2014, compared to 3,772 in 2012-13.

In addition, shipments including the terms “Easter” and “eggs” climbed 46% to 724 from 497, while shipments including the terms “Easter” and “bunny” grew 21% to 635 from 521. Shipments only including the term “bunny” increased a more modest 2%, to 1,735 from 1,703.

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MARKETING/SOCIAL MEDIA

Shoe Carnival partners with ‘Devious Maids’ for omni-channel campaign

BY Dan Berthiaume

Evansville, Ind. — Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

“We are excited to announce our strategic collaboration with Lifetime and the television series Devious Maids as we continue our first ever national advertising campaign,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We believe that this unique marketing collaboration will resonate well as we expand into new markets and move deeper in existing markets to truly show customers that there is always something new for them to discover at Shoe Carnival for the entire family.”

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FINANCE

Susser Holdings opens two stores; expects 1.9% same-store sales growth

BY Dan Berthiaume

Corpus Christi, Texas — Susser Holdings opened two new Stripes convenience stores during the first quarter of fiscal 2014 and acquired 47 convenience stores at the end of January 2014 that are currently operating under the Sac-N-Pac brand. The company has acquired one additional convenience store to date in the second quarter, and currently has 17 under construction.

In addition, for the first quarter of fiscal 2014, Susser Holdings expects to report same-store merchandise sales growth of approximately 1.9%, which it says was dampened by the shift of Easter from the first to the second quarter of this fiscal year.

Twenty-seven new dealer sites were added in the wholesale segment during the first quarter, including 19 acquired in conjunction with the Sac-N-Pac acquisition, and two sites were discontinued. Susser Holdings and Susser Petroleum Partners completed sale leaseback transactions for seven new Stripes locations during the first quarter.

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