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Study Examines Attitudes Toward Supermarkets

BY CSA STAFF

Baltimore A Vertis Communications study released on Tuesday examined consumer attitudes toward supermarket offerings and non-traditional grocery outlets, finding grocery prices and sales are most important to female shoppers, and convenience and service is most attractive to men.

The “Customer Focus 2008: Grocery” study revealed that almost half of chief female shoppers said price-related offerings such as lowest everyday prices, best advertised specials and store coupons were most important in deciding where to spend their grocery dollars. Forty-eight percent of women age 35-49 who do more than 60% of the grocery shopping value these offerings, as do 47% of chief female shoppers age 50 and older, and 46% of chief women shoppers age 18-34.

The study also showed price-related offerings are important to approximately 30% of chief male shoppers, but that 41% of male shoppers age 18-34 value convenience, such as proximity to home and work, more than any other supermarket factor.

Vertis’ 2008 study additionally found that super-sized grocery stores are most popular among Hispanic Americans when shopping for perishable products such as meat, produce, dairy and baked goods at a non-traditional supermarket. Twenty-two percent of Hispanic household decision-makers prefer super-sized grocery outlets over any other super discount, wholesale or regular discount store, compared to just 15% of non-Hispanic household decision-makers.

For more details on the Vertis “Customer Focus 2008: Grocery” study, visit www.vertisinc.com.

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The Great Indoors

BY CSA STAFF

Given environmental concerns and efforts to get consumers in the United States into the fresh air—where public health advocates hope they will get a little exercise—it is hardly surprising that natural motifs have become even more iconic.

American consumers like their home decor to reflect popular virtues, so natural looks have been moving indoors. The trend has been particularly apparent in domestics, where patterns and colors have reflected landscapes, forestscapes or desertscapes, and has become more evident in other categories that have a strong decorative element.

Gibson Overseas, at the Housewares Show, is introducing Organic Luxury, a line that incorporates these so-called eco-friendly design themes in patterns such as Stilwell, a graphic branch and leaf look (pictured), and Whisper Leaf, more abstract, yet still reliant on a natural device.

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It’S All Good in the Hoodie

BY CSA STAFF

When it comes to dressing kids, the juxtaposition between fashion and function couldn’t be more important. The apparel must fit the on-the-go lifestyle that’s filled with all sorts of acrobatics and appeal to the tastes of the youthful crowd.

The hoodie caters to both needs with perfection. A stable item for boys and girls, the new styles of hoodies go beyond the typical sweatshirt. Brands like Levi’s (pictured) and Dickies have rolled out new collections that add flair with embroidery, applique, thermal lining and details in pockets and collars. Designers found no limit in rolling out hundreds of styles that will appeal to the pickiest kid on the block.

Thanks to its year-round appeal, the hoodie can carry over from season to season, growing especially popular for the back-to-school season.

Boys’ styles feature the use of plaid in the details, like in the lining of the hood or as a base for cut-out logos. Girls prefer more delicate embroidery and silver-foiled prints on the fabric.

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