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Study: Faces, large text, ‘free’ not always online attention-grabbers

BY Dan Berthiaume

London — Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

EyeQuant analysis shows that while faces have a powerful emotional impact on people and human brains probably have a special area dedicated to processing faces, consumers looking at retail websites often spend as much or more time looking at copy as they do at faces. In addition, consumers will often consciously avoid large text, partially due to a natural tendency to avoid overt advertising (such as banner ads) and partially because large text is hard to read. And the word “free” can be a powerful semantic tool, but retailers should not base online marketing on the assumption consumers will look at it.

EyeQuant performed an eye-tracking study with 46 subjects who were purchasing products on 200 AdWords eCommerce pages, and recorded 261,150 fixations in total and users we looking at each webpage for 15 seconds (+/- six sec.) on average. The study was conducted in the Neurobiopsychology Lab at the University of Osnabrueck, Germany.

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CertainStore rolls out customer data security solution

BY Dan Berthiaume

Colorado Springs, Colo. – Secure data vault provider CertainStore is rolling out of a cybersecurity solution utilizing its proprietary micro-encryption/micro-tokenization technology to prevent the re-occurrence of recent malicious attacks on customer data.

CertainStore utilizes a multi-layered defense that makes hacking data on a mass level mathematically improbable. Sensitive data elements are removed from original location and replaced with a MicroToken. Data elements are micro-encrypted utilizing customer-specific encryption algorithms. Micro-encrypted data is scattered throughout dozens of servers, becoming unavailable to any form of unauthorized access, essentially turning the data invisible. Perimeter defenses create seven or more levels of disruptive force to stop unauthorized access while all the above is occurring.

CertainStore is PCI Level 1 DSS Certified, HIPAA compliant, PCI, PFI, PHI and PII compliant.

"During my tenure where I led Congressional intelligence activities I understood that data security could be a matter of life and death," said Rep. Pete Hoekstra, advisory board member of TransCertain, parent company of CertainStore. "Unfortunately, the reality of the ‘big data’ age in which we live is that more frequent attacks on private and public sector data will be the norm. They can and will have devastating consequences. CertainStore will change the way data is stored well into the future. It provides unprecedented levels of protection to ensure the security of sensitive data."

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cloudBuy Appoints Jonathan Holden as CEO, EMEA

BY CSA STAFF

cloudBuy, a cloud e-commerce marketplace, has named Jonathan Holden as CEO for the Europe, Middle East and Africa (EMEA) region, reporting into the company’s board.

The company will look to Holden to help drive expansion and oversee global partnerships, including Visa.

Holden joins cloudBuy from Visa, where he served as Visa Europe VP of commercial solutions. He was head of market development for commercial solutions across 34 countries, and previously, head of public sector across 36 countries and led Visa’s participation in the U.K. government procurement card program.

More recently he has headed pre-paid for Visa AP (Australia) Pty Ltd in the Australian market and worked with cloudBuy to take the e-commerce marketplace into the pre-paid disbursements for government, insurance and corporate incentives. Prior to joining Visa he had a long career with Barclaycard heading up various areas including product development, large corporate and public sectors.

"I am really excited to be joining cloudBuy to accelerate the uptake of its products in this significant new market. I believe that cloudBuy has the best product set in the market and these are exciting times, as the business to business market starts the transition to electronic procurement and payments," said Holden.

"We are delighted that Jonathan is joining us, he really understands both cloudBuy and Visa. His extensive experience rolling out products to large corporate and government on a global basis is a perfect fit for cloudBuy," added executive chairman Ronald Duncan.

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