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Study: Fast-casual eateries gaining market share

BY Dan Berthiaume

Chicago – The fast-casual segment continues to obtain share from full-service chains and drive limited-service growth, making up 15% of the $231 billion limited-service restaurant segment. The “Top 150 Fast-Casual Chain Report” from Technomic shows that fast-casual sales increased 11% in 2013, while all limited-service chains grew by only 3.5%.

"It’s no secret that today’s consumer wants quality offerings made quickly," said Darren Tristano, executive VP of Technomic. "Fast casual has made an impact on the full- and limited-service restaurant landscape. Before, a consumer might have traded a quality and fresh meal for something quick and economical. Fast-casual continues to find new ways to offer both, and it’s become a $34.5 billion segment."

Bakery cafes continued to lead all menu categories among the Top 150 fast-casual chains, with U.S. systemwide sales of $6.7 billion, up more than 9% from 2012. The Mexican and sandwich categories were second and third largest, with U.S. systemwide sales of $6.4 and $4.9 billion, respectively.
The specialty menu category saw the fastest sales growth, up 16%, followed by chicken which was up 12%. The sandwich and specialty clusters experienced the highest unit growth, growing outlets by 13% and 11%, respectively. Top fast-casual clusters and their leaders include:

• Bakery cafe led by Panera Bread with estimated sales of $4.1 billion.
• Mexican led by Chipotle Mexican Grill with estimated sales of $3.2 billion.
• Sandwich led by Jimmy John’s Gourmet Sandwich Shop with sales of $1.5 billion.
• Chicken led by Zaxby’s with sales of $1.1 billion.
• Asian/Noodle led by Panda Express with sales of $2 billion.
• Burger led by Five Guys Burgers and Fries with sales of $1.1 billion.
• Pizza led by Donatos Pizza with estimated sales of $174 million.
• Specialty led by Dickey’s Barbecue Pit with estimated sales of $331 million.

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A whole new breed of models at Cole Haan

BY CSA STAFF

Cole Haan has launched its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a nonprofit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.

The brand enlisted a few canine friends from the foundation to star in the campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan’s men’s pre-fall collection.

"We at Good Dog, the leader in certified animal-assisted therapy, are thrilled to partner with Cole Haan, the leader in shoes, bags, and finishing touches for people who want to make a difference," said Rachel McPherson, founder and executive director of The Good Dog Foundation. "We applaud Cole Haan’s support of the life-changing work of certified Good Dog teams as they provide therapy services for people in need."

The campaign will feature Cole Haan styles including the LunarGrand Perforated Plain Toe ($248), LunarGrand Chukka ($248), Jasper Mesh Ox ($148), Grant Canoe Penny ($148) and LunarGrand Plain Toe in Black Patent ($228).

The campaign has debuted online at ColeHaan.com and on Cole Haan’s social platforms. Product displayed in the campaign is available at Colehaan.com and Cole Haan stores.

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Ebates.com expands mobile offering

BY CSA STAFF

Ebates.com, a pioneer in online cash-back shopping, has once again expanded its mobile offerings. The new free iPad shopping app offers access to cash back, online coupons and free shipping from participating stores.

The app is available for download at the App Store.

Built with a native tablet design that the company touts as easy to navigate, the app features powerful product and deal search capability, daily double cash back offerings, each user’s personal Favorite Stores and simple find-and-paste couponing.

“We are delighted to give our members and iPad users worldwide a terrific new way to save money on everything they buy from their device,” said CEO Kevin H. Johnson. “This app is the result of our team building a unique and user friendly custom experience for shoppers using an iPad. Our app’s native tablet design offers the easiest and most enjoyable way for everyone to access cash back and great deals at their favorite stores.”

Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at more than 1,600 retailers. Free membership allows consumers to shop online while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal.

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