Study finds ‘retail therapy’ still common
San Francisco — More than half of Americans shop and spend money to improve their moods, according to a new survey.
The study, by Ebates.com, found that 63.9% of women engage in “retail therapy,” compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.
“Our survey confirms that shopping truly is ‘therapy’ for many people and can help raise one’s spirits after a bad day,” Ebates.com CEO Kevin Johnson said. “Online shopping makes this pick-me-up only a couple of clicks away.”
The survey also found that up to 80.7% of Americans feel best when shopping to lift their moods, and of them, 61.8% like shopping during a sale, while 49.4% like receiving rewards, 45% like free shipping and 44.6% like using coupons. A greater share of respondents found the retail therapy effects of online shopping better than shopping at brick-and-mortar stores, mostly because it’s more convenient.
Report: Best Buy and Target end Geek Squad test
New York — Best Buy Co. Inc. and Target Corp. ended a partnership that positioned Geek Squad agents in Target stores in Denver and Minneapolis, the Minneapolis Star Tribune reported.
The six-month pilot allowed Geek Squad personnel to offer services such as installation and repair to electronics customers at 29 Target stores. The program covered a wide range of consumer electronics products, according to the report.
“As part of our ongoing … transformation efforts we have been very clear that we are focused on the company’s core business, including the Geek Squad opportunity with Best Buy’s own customers,” Best Buy company spokesman Matt Furman said in a statement. “We have valued our collaboration with an outstanding Target team, whom we admire and respect as retail leaders and hometown business colleagues.”
Bebe names chief merchant
Los Angeles – Bebe stores announced Wednesday it has named Katrina Glusac as chief merchandising officer, effective immediately.
In her new role, Glusac will lead the merchandising, visual merchandising and planning & allocations teams in defining and building the brand’s merchandising offerings across all categories.
Most recently, Glusac served as chief merchant and VP merchandising at ShoeDazzle.com. Prior to that, she was divisional VP and general merchandising manager of Guess.