Study: How often is mobile used in-store?
The image of shoppers hunched over their mobile devices while they browse store shelves may be less common than retailers imagine.
According to a new survey of 9,142 online consumers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity Inc., three-quarters (73%) of online buyers use mobile devices to shop online. However, only one in five (21%) use mobile devices to assist their in-store shopping experience. Mobile devices include both smartphones and tablets.
When online consumers do use mobile devices in-store, it is not always to the benefit of the retailer they are visiting. Sixty-three percent who use mobile devices in-store look for competitors’ coupons and prices. Fifty-eight percent compare a retailer’s in-store and online prices and coupons.
Some online consumers use mobile devices to begin the in-store shopping process before leaving home. Thirty-nine percent check that an item is in stock before visiting a local store.
“The 58% who look for better prices and coupons while in your store highlights how important it is for retailers to offer consistent pricing and discounts across channels," said Hayley Silver, VP of Bizrate Insights.
Executive shake-ups, lay-offs at Bebe
Bebe stores has brought back its founder and former CEO to lead a turnaround effort that includes a 15% reduction in its corporate workforce.
The troubled retailer announced that founder Manny Mashouf has rejoined its management team as CEO, replacing Jim Wiggett, who was hired less than two years ago. Mashouf previously served as CEO from the company’s founding in 1976 to 2004, and then again from 2009 until the beginning of 2013, when he stepped down and became non-executive chairman.
In another change, Bebe said Walter Parks will return as president and COO and also act as interim CFO. Parks, who replaces CFO Liyuan Woo, previously served as the company's COO from the end of 2006 to early 2013, and as CFO for 10 years, from 2003 to 2013.
The moves comes as Bebe embarks on a restructuring plan to help revive falling sales. The company has posted three consecutive years of losses; including a loss of $5.5 million for its most recent quarter. Same-store sales have fell in five of the past eight years.
As part of its turnaround effort, Bebe said it will eliminate 45 jobs across design, merchandising, production, and information technology support functions of the company, representing a 14.6% reduction in corporate headcount.
“We believe the changes we are implementing will enable us to become a leaner and more nimble organization, allowing us to increase our focus on profitability while enhancing our product offering,” Mashouf said. “We recognize that the overall macro environment has not been favorable to retailers in general, which is why we are taking steps that we believe are necessary to position the business for long-term success.”
As a result of its restructuring, Bebe expects to incur a one-time severance charge of approximately $3.7 million in the third fiscal quarter of 2016. The reductions are expected to yield annualized pre-tax cost savings of approximately $6.0 million.
Bebe currently operates 151 Bebe full-priced stores and 38 outlet stores in the United States, Puerto Rico and Canada, in addition to Bebe.com.
Former Staples exec named VP at Wayfair.com
Wayfair has named an e-commerce veteran from Staples to oversee supply chain and operations at the growing online retailer.
Wayfair announced that Sharif Sleiman has joined the company as vice president of supply chain and operations.
“We are delighted to welcome Sharif to the Wayfair team,” noted James Savarese, COO, Wayfair. “Sharif has been working at the forefront of e-commerce for the entire course of his career, leading logistics and supply chain operations for some of the biggest brands in online retail. We look forward to the leadership and insights that Sharif brings to the team as we rapidly expand and optimize operations to support Wayfair’s incredible customer growth.”
Before joining Wayfair, Sleiman held the role of VP of inside sales and e-commerce operations at Staples, where he led B2B sales growth, global e-commerce content creation and order management and logistics strategy. Prior to joining Staples, Sleiman was the Senior Director of Operations and Supply Chain for the Global Goods business at Groupon where he scaled a global logistics team for a one-year-old business. Previously, he held various leadership positions at eBay with responsibilities in logistics, supply chain, cross border trade, sustainability and global procurement.
“Wayfair is reinventing retail for an entire industry and taking e-commerce to an entirely new level as the company dramatically changes the way consumers shop for their homes,” said Sleiman. “I am thrilled to join a world-class technology company that is truly raising the bar on every aspect of the retail experience through tremendous focus and non-stop innovation. I look forward to working with James and the rest of Wayfair’s talented team to continue to build an exceptional retail experience for our customers – from desktop to delivery.”
Sleiman holds an MBA in finance from the University of North Carolina and a BS in Mechanical Engineering from California Polytechnic State University.