Study: Images on mobile devices drive young consumer purchases
London — Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.
Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:
- 32% of consumers age 18-34 want the ability to upload a product image and view similar items.
- 65% of these consumers consider viewing the shape and style of a product as “important” or “critically important.”
- 37% of these consumers would like social networks to link directly through to sites where items from images are available to purchase.
- 33% of these consumers want information on where to purchase apparel worn by celebrities.
“Retailers must move outside of purely text-based descriptions of items to help shoppers find what they’re looking for,” said Adrian Moxley, founder of WeSee. “Younger generations of shoppers are much more visual in the way they use the web and are very mobilized, particularly when it comes to shopping and sharing purchase ideas with friends. There are countless ways in which visual technology can be integrated into the purchase journey, for instance ‘drag, drop and shop’ and the incorporation of digital imagery into the purchase journey creates a sophisticated, multi-layered visual, social shopping experience.”
Fancy Feast hits the catwalk
Fancy Feast Gourmet Cat Food is teaming up with celebrity fashion designer Malan Breton to organize a runway show featuring feline-inspired fashions at Style360 New York Fashion Week.
Breton created three looks for his spring/summer 2014 collection based on the style and look of the iconic Fancy Feast cat, a Silver Chinchilla Persian.
"Fancy Feast enjoys sharing cat-inspired fashion with its fans," said Courtney Louch, Fancy Feast assistant brand manager. "Partnering with Malan Breton at Style360 has given us the opportunity to bring cat fashion trends and looks to life for our passionate fans to experience."
Novelty details from Breton’s collection include a black-and-white suit, a knee-length dress and a gown with a 17-foot long train.
Fancy Feast Gourmet Cat Food is manufactured and distributed by Nestle Purina PetCare Company.
Style360 is a multi-day fashion and entertainment environment providing opportunities for fashion designers and brands to collaborate and come face-to-face with industry tastemakers, celebrities, media and consumers during New York Fashion Week in September and February.
Ulta Beauty Q2 net income up 28%; new CEO outlines growth strategy
Bolinbrook, Ill. — Ulta Beauty reported that its second quarter net income rose 28.3% to $44.9 million, compared with $35 million in the year-ago period.
The company posted a 24.8% boost in second quarter net sales as CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer. Dillon, a former PepsiCo executive, joined the company as CEO on July 1. She succeeded Chuck Rubin, who left the company to become CEO at Michaels Stores.
“Our second quarter performance highlights many of the reasons I decided to join Ulta. We operate in an industry that’s growing and important to our guests. Ulta has a differentiated format that resonates with customers. We have a solid long-term growth strategy and a strong team that’s executing that strategy very well,” Dillon told analysts during Thursday’s conference call.
Dillon said that she doesn’t plan to make any “radical changes” to the company’s growth strategy, but rather plans to “expand and build upon” the foundation.
She noted that the beauty category is expected to continue to grow 3% to 4% over the long term, and she is optimistic that Ulta Beauty can continue to capture market share.
“I expect that share gains will come through new store growth, healthy same-store sales growth, driven by new customer acquisition and more frequent visits of existing customers who are attracted by newness in our offering and the strength of our marketing and loyalty programs,” Dillon said.
Outlining her key priorities for her first 100 days on the job, Dillon told analysts, “First and foremost, I plan to work with the team to deliver the 2013 financial performance that we’ve planned. Another top priority is supporting our store growth plans. At the same time, I’ll be focused on addressing business needs in the area of supply chain and our digital omni-channel approach. I’ll also be assessing the organization’s talent, capabilities and culture needs as we continue to aggressively grow the business. I’ll also spend time getting to know key vendor partners, and of course, analysts and investors.”