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Study: Many consumers accept mobile location-sharing

BY Dan Berthiaume

Portland, Ore. — Between 60 and 80% of mobile device users commonly allow mobile location-sharing, with an average location opt-in rate of 62%. According to a study from mobile relationship management software provider Urban Airship, 51% of mobile device users also opt into push notifications.

Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history.

“Customers’ successes using location-targeting and our aggregate data analysis show that assumptions around consumers being reluctant to share location are false and massively short-sell mobile’s unique opportunity,” said Scott Kveton, CEO and co-founder, Urban Airship. “Users obviously value apps’ location-based functionality to earn the opt-in, just as the best apps do with push notifications by explaining its value and using it in personally relevant ways.”

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Mattress Firm completes Mattress Liquidators purchase

BY Dan Berthiaume

Houston — Mattress Firm Holding Corp. has completed its acquisition of the mattress specialty retail assets and operations of Mattress Liquidators, Inc., which operates Mattress King retail stores in Colorado and BedMart retail stores in Arizona.

This acquisition will add approximately 75 specialty retail stores to the Mattress Firm company-operated store base in markets where the company currently operates, primarily Denver, Colorado, Phoenix, Arizona and Tucson, Arizona, for an aggregate purchase price of approximately $35 million, subject to customary purchase price adjustments. The purchase price was funded by cash reserves and revolver borrowings, as well as a $3.5 million seller note that is payable in quarterly installments over two years.

Mattress Firm expects to rebrand and transition Mattress King and BedMart stores into Mattress Firm stores and has begun the process of outfitting the newly acquired stores with Mattress Firm’s merchandising approach, product offerings, point of sale systems and sales programs.

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Lids Sports Group acquires Cardboard Heroes

BY Dan Berthiaume

Indianapolis — Lids Sports Group is acquiring Cardboard Heroes, a licensed sports apparel, headwear and novelty retailer headquartered in Dayton, Ohio. The acquisition consists of 19 Cardboard Heroes stores in Ohio and Kentucky, which include four Buckeye Room locations that specialize in Ohio State University sports merchandise, as well as the e-commerce websites cheroes.com and buckeyeroom.com.

“The recent acquisition of Cardboard Heroes allows us to further enhance our retail presence in Ohio and Kentucky, as well as expand our reach online through its various e-commerce platforms,” said Ken Kocher, president of Lids Sports Group. “These new locations tie in well with our sports retail focus and allow us to provide additional licensed sports merchandise that complements our existing Buckeye Corner and Fan Outfitter locations in the region.”

Lids currently operates 936 headwear specialty retail stores, 151 sports fan retail stores and 57 team-specific professional sports and university athletics retail stores across North America.

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