TECHNOLOGY

Study: Millennials like coupons — print or paperless

BY CSA STAFF

Despite their tech-savvy reputation, millennials are not above reducing their retail spending with the help of good old-fashioned print coupons.

According to the “2K16 Coupon Intelligence Report” from media solutions provider Valassis, millennials use print coupons at similar rates as the general population. Representing about one-fourth of the U.S. population, 85% of millennials use print coupons they get in the mail. Another 85% use print store coupons, 82% use print coupons from a coupon book, and 78% print coupons from their computer. These figures are similar to respective overall averages of 87%, 87%, 82%, and 66%.

Millennials are far more likely to use paperless discounts received on their smartphone, mobile device or loyalty/ID card than the overall population (81% compared to 66%). The overall usage number is skewed by the 50% of baby boomers who leverage paperless discounts, compared to 74% of Gen Xers.

In addition, millennials are more likely than the overall population to both have increased their usage of coupons (47% compared to 34%), Internet coupons (41% compared to 29%) and mail coupons (34% compared to 24%) than the average population.

Other findings include that millennials actively download paperless discounts to their store ID/loyalty cards wherever they are – 75% before they enter and 73% in the store. This compares to 62% of all consumers who download savings before they enter the store and 55% while in the store.
“This important consumer group saves using both print and digital, underscoring how essential media integration is to building a powerful connection with them,” said Curtis Tingle, Valassis chief marketing officer. “To holistically plan, target and deliver cross-channel campaigns aimed at millennials, marketers must intelligently connect appropriate offline and online data for greater precision, relevance and scale.”

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TECHNOLOGY

Academy Sports + Outdoors eyes Midwest growth with third DC

BY Mike Troy

Academy Sports + Outdoors has opened a 1.6 million square foot distribution center that dramatically increases the company’s ability to support store expansion and omnichannel initiatives.

On April 26, Academy said it opened its third distribution center in Cookeville, Tenn., and said the facility would support growth of its network of stores throughout the Midwest along with a growing e-commerce business, which launched in 2011. The new facility’s strategic location also enables Academy to relieve pressure on an existing DC near Macon, Georgia, that opened in 2009. The company’s other DC is located in Katy, Texas, just west of Houston, where Academy is headquartered.

Academy has doubled in size the past 10 years and today operates more than 200 stores which generated annual sales last year of $4.6 billion. The company was acquired by KKR in May 2011 when it operated 131 locations with annual sales of $2.7 billion. Since then Academy has entered new markets such as North Carolina, Kansas, Indiana and Kentucky to complement existing markets such as Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee and Texas.

Last year, Academy named former Meijer president James Kevin Symancyk to the role of president and CEO. He spent 10 years with Meijer and prior to that he was with Sam’s Club for 12 years. Symancyk filled a position held by former Academy CEO Rodney Faldyn who had been with the company for 10 years.

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TECHNOLOGY

Why Boot Barn has a vested interest in NBC’s ‘The Voice’

BY Marianne Wilson

The nation’s largest western and work wear retailer is nothing if not supportive of its employees.

Boot Barn Holdings is donating $11,000 to charity in celebration of employee Mary Sarah advancing to be one of the eleven finalists on NBC's primetime singing competition, “The Voice.”

Sarah moved to Nashville and took a job at Boot Barn several years ago to support her life-goal of becoming a country music artist.

The donation was made to a charity close to the singer’s heart, the Caiden's Hope Foundation.

"My brother was born prematurely at less than two pounds," said Sarah. "The emotional, financial and spiritual impact of the health issues he faced, and that other families of premature babies face, can be overwhelming. Caiden's Hope Foundation is one of the few organizations that provide support to these families

Boot Barn operates more than 200 stores coast to coast.

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