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Study: Millennials share online complaints most often

BY Dan Berthiaume

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
• Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.
• Gen X and Boomers are the most likely to interact with brands on social, while Millennials are more likely to interact with celebrity/athlete accounts.

Generation X
• Gen Xers are 75% more likely to talk about new products/apps and share tech news than Millennials and Boomers.
• Gen Xers share the most photos on social, averaging 22% of their total conversations.
• Gen Xers frequently post inspirational, positive messages and are advocates for brands that share the same outlook.

Boomers
• Boomers are much more talkative on social than Millennials and Gen X, averaging more tweets per day due to their participation in Twitter chats and long conversations.
• Boomers are three times more likely to talk about shopping/retail than Millennials and Gen X.
• This group is also significantly more likely to use social media to engage in brand promotions and giveaways than the other generations.

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PayPal launches small business tool

BY Dan Berthiaume

San Jose, Calif. — PayPal has launched PassPort, a website designed to provide small businesses with free tools to expand their global sales. PassPort provides country-specific guidance on seasonal sales peaks; shipping and distribution logistics; currency exchange and fees; and customs procedures and taxes.

In addition to holiday-specific content, PassPort presents buying and selling patterns around the globe and across key corridors. PassPort helps businesses start selling internationally quickly via direct links to eBay Marketplace tools.

“Small business owners know that reaching a global market can exponentially increase their sales, but many aren’t sure where to start,” said Carey Kolaja, VP, global product solutions, PayPal. “In 2013, global trade accounted for approximately 25% of PayPal’s total payment volume, so we understand the challenges and opportunities of international trade. We designed PassPort with our international insights to help small businesses tap into global sales opportunities as simply and seamlessly as possible.”

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WibiData introduces personalization platform

BY Dan Berthiaume

SAN FRANCISCO — Big Data personalization provider WibiData has launched WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences. WibiRetail provides intent-aware commerce applications that use in-the-moment data to determine whether a consumer is shopping for herself, a family member or a partner.

It also helps retailers deliver discovery and browsing experiences that engage consumers with media and editorial content that appeals to their unique tastes and preferences, as well as email and mobile marketing offers that reflect consumers’ current behavior and context.

“Retailers are no longer competing against just themselves, but also against the experiences that consumers have grown to love from Google, Facebook, and Twitter,” said Garrett Wu, founder and CTO, WibiData. “In order to compete with these experiences, companies must make a shift to big data and analytics techniques pioneered by these technology giants. We built WibiRetail to solve this problem, empowering retailers to move beyond stale batch analysis and segmentation and into the era of experimentation, big data and real-time machine learning for true one-to-one experiences with their customers.”

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