Study: More than half of U.S. shoppers haven’t tried BOPIS
More omnichannel retailers offer buy-online-pickup-in-store (BOPIS) services to shorten their delivery windows. Yet, 60% of shoppers have yet to take advantage of the service.
That’s according to a new report, “Buy Online, Pick-up In-Store” from ChargeItSpot, which was based on responses from over 2,074 shoppers at 20 malls across the country.
Of the 40% of shoppers who have used BOPIS, shoppers between age 35 and 49 use it the most, with 49% of shoppers having used the service. Shoppers between the ages of 18-34 were the runner-up (42%), followed by shoppers aged 50-65 (39%).
“There remains much untapped opportunity for stores and shoppers to take advantage of BOPIS.” said Douglas Baldasare, CEO and founder of ChargeItSpot. “By further promoting and incentivizing customer use of these programs, retailers can more effectively increase their sales, better manage consumer fulfillment by merging online and in-store inventory, and offer their customers a more fluid, multichannel shopping experience.”
Among those that do use BOPIS, 75% have purchased something else while in the store, while 25% had not. Specifically, shoppers between the ages 50-65 were most likely to make an additional purchase while using BOPIS (79%). Meanwhile, 75% of shoppers between18-34 made additional purchases after using BOPIS, followed by 63% of shoppers aged 35-49, data revealed.
“Buying online and picking up in-store can lead to more in-store transactions for retailers,” said Baldasare. “BOPIS does what many brick-and-mortar retailers are struggling to do organically — get shoppers through the door. Once they are in the store, customers are likely to browse and ultimately make a purchase.”
Two states accounted for nearly 30% of grocery store openings last year
The Lone Star State and Golden State are ripe areas for grocery store expansion.
In 2016, more than 440 grocery stores opened in the United States, adding 18.8 million sq. ft. of space. And 27% of those stores opened in two states: Texas and California.
That’s according to JLL’s latest Grocery Tracker JLL’s latest Grocery explores four trends transforming the grocery shopping sector.
After Texas and California, the next three largest states in terms of new grocery store space were North Carolina, Virginia, and New Jersey, which each accounted for 5% of total space delivered in 2016.
Aldi and Grocery Outlet dominated California, while Kroger and H-E-B continued their push into the Texas market. Overall, Aldi and Whole Foods were the biggest movers in the sector, opening the most stores by count.
“In 2016, new grocery stores openings were slightly above average, thanks to grocers expanding their presence in California and Texas,” said James Cook, director of retail research, JLL. “I expect the number of new grocery stores opening their doors to be slightly less this year, but we will see an uptick again in 2018 as Lidl makes a strong push along the East Coast.”
Visa lets customers pay — with sunglasses
The payment company hopes its newest wearables concept will have a bright future.
Visa unveiled a prototype for payment-enabled sunglasses on Monday, March 13, simultaneously at the South by Southwest Festival in Austin, Texas, and the Quiksilver Pro and Roxy Pro surf competitions in Gold Coast, Australia, according to CNBC.
As shoppers take off the sunglasses, which are embedded with a small contactless card, they can tap them on a Visa near field communication (NFC) enabled terminal, and electronically pay for merchandise.
Visa launched the test to gauge interest among the public and banks that might want to sponsor the product, the report said.
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