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Study: More Hispanic shoppers use mobile than general market shoppers

BY Katherine Boccaccio

Denver — A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

"Since mobile and online tools are important to Hispanics, there is opportunity to leverage technology to better engage this audience. It’s not just about replicating general market strategies and making them bilingual, it’s taking those key elements that Hispanic shoppers seek and incorporating them into the shopper experience," said Martin Ferro, senior account planner for Velocidad, a Hispanic promotional, retail and shopper marketing capability of The Integer Group.

Use of private label has grown significantly in recent years as shoppers start to perceive them as quality alternatives to name brand products. Only 28% of Hispanic shoppers (compared to 22% of general market shoppers) say they immediately go for name brand items while 68% (compared to 60% of general market shoppers) find their usual brand but then consider a store brand as an alternative. The study also shows that private label is making it into Hispanics’ consideration sets, with 78% of all Hispanic shoppers regularly comparing prices between name brands and store brands.

Additional findings on Hispanic shoppers from The Checkout:

  • Hispanics place greater emphasis on their personal networks, with 40% saying recommendations from their friends and family influence their shopping list compared to 29% of the general market.
  • Hispanic shoppers are more experiential, with 25% of Hispanics saying that having an enjoyable shopping experience was most important to them compared to 18% of general market shoppers.
  • When considering value, 53% of Hispanic shoppers say finding the highest quality items is the most important factor compared to 40% of the general market. Price is also an important factor, with 45% of Hispanics saying this is most important to them compared to 43% of general market shoppers.

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BDO report: Retailers rate economy and regulatory as top risks

BY Marianne Wilson

Chicago — General economic conditions and federal, state and/or local regulations rank as the top two risks facing the retail industry, according to a new report by BDO USA. The report, an analysis of the risk factors listed in the most recent 10-K filings of the largest 100 public U.S. retailers, found that federal, state and local regulations have increased as a risk among the nation’s largest retailers.

Nearly all retailers (97%) cite regulatory risks as they navigate the effects of government deficits, payroll tax increases and internet sales tax legislation on their businesses and on consumer spending. The risk was cited by the most retailers in the study’s seven-year history and was second only to general economic conditions (100%). Retailers also note increased concern over environmental (57%) and accounting (69%) regulations.

The BDO RiskFactor Report for Retail Businesses also found that retailers are increasingly concerned over the protection of their crucial IT systems and customer and company data. Verizon’s 2013 Data Breach Investigations Report recently found that the retail industry accounted for 24% of data breaches in 2012, second only to financial services. And in the wake of several high-profile industry security breaches, IT and data security risks were cited by the most companies in the study’s history at 89% and 85%, respectively.

“Data protection is critical given that retailers process and retain a tremendous amount of sensitive data through credit card transactions, loyalty programs, online shopping and social media,” said Doug Hart, partner in the retail and consumer products practice at BDO USA. “Further, the increasing reliance on cloud computing solutions to process and store this data adds another dimension to this security and privacy risk.”

Additional findings in the 2013 BDO RiskFactor Report for Retail Businesses:

Labor concerns rise: The number of retailers citing risks related to labor increased 10% this year, making it the sixth most cited risk. Two critical external factors are likely contributing to the jump. Given the large retail workforce, retailers are wary of the increases to the cost of labor that the Affordable Care Act will impose when it enters into full force in 2014. The number of retailers noting healthcare costs as a risk more than doubled this year (43% to 20%). At the same time, a slightly-improved job market means that competition for qualified employees is rising.

Supply chain and international risks remain prevalent: After ranking second for the past three years, supply chain risks fell slightly to the third most cited concern among retailers. This is partly due to decreased concerns over commodity costs, as 72% of those who disclosed supply chain risks cited commodity costs as a risk this year, down from 81% in 2012 and 84% in 2011. But despite stabilizing costs, increasingly global retail supply chains are causing an uptick in international operations risks (cited by 76% of retailers, up from 68% in 2012). Moreover, growing international operations expose retailers to volatile foreign currency exchange rates, which were noted by 40% of retailers as a risk.

Hurricane Sandy brings insurance risks into focus: More retailers are focusing on their business interruption plans and insurance coverage. A vast majority of retailers (83%) note concerns over natural disasters, and this year 37% more retailers specifically point to the cost and reliability of insurance to cover potential losses.

Omni-channel growth impacts strategic growth risks: A vast majority of retailers (85%) note concern over their ability to respond to changing consumer interests and demand. Concerns over executing business strategy (79%) and U.S. expansion plans (56%) remain high, but expansion risks have declined since 2010 and 2011 when many retailers began to transition away from rapidly adding new stores as their primary growth strategy.

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Wal-Mart hires Hill+Knowlton exec and former Bush advisor as VP of corporate affairs

BY Marianne Wilson

Bentonville, Ark. — Walmart announced that Dan Bartlett will become the company’s new executive VP of corporate affairs in late June. Bartlett, 41, most recently served as president and CEO of the U. S. arm of Hill+Knowlton Strategies, a global business advisory firm serving corporations, non-profits and associations in 52 countries.

Bartlett will report to Mike Duke, Walmart’s president and CEO, and will serve as a member of the company’s executive council. His responsibilities will include oversight of external communications, government relations and sustainability, as well as the Walmart Foundation, which contributed more than $1 billion in cash and in-kind donations last year.

Prior to joining Hill+Knowlton, Bartlett was a senior counselor to President George W. Bush. In this role he was responsible for all aspects of the president’s strategic communications planning, formulation of policy and implementation of the president’s agenda.

"Growing up in a small Texas town, I’ve seen first-hand the opportunity Walmart provides and the positive impact it can have on local communities," said Bartlett. "Now Walmart is in a unique position to make a difference in the lives of millions of people around the world. I am honored and excited to be part of that."

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