Mobile_payment
MOBILITY

Study: The most in-demand technology for retailers is…

BY Deena M. Amato-McCoy

A new survey confirms what many retailers are already living: getting up to speed with digitally speaking is a priority.

The most in-demand new technology for retailers is mobile payment capabilities (65%), followed by self-checkout (49%), scan as you shop (44%), click and collect (41%) and in-store customer analytics (37%), according to research from Zynstra, a U.K.-based enterprise-grade IT software provider, which polled 300 IT managers and c-level professionals in the retail space across the U.S. and U.K.

When asked about current challenges, U.S.-based respondents cited budget, security and lack of skills most frequently. Cost and effort of managing remote systems was the most identified issue (59%), followed by keeping systems up to date and secure (52%), and a lack of in-branch IT skills (31%).

“In the retail branch (store) IT space, technology is playing an ever-more important role in helping businesses meet both current and future demand; not only from an operational point of view, but also in enhancing the customer experience,” said Nick East, CEO, Zynstra. “However, as the research points out, the application of this technology or the readiness to adopt it can be a challenge.”

An overwhelming 97% of businesses see IT as a strategic business asset, and seven in 10 respondents said IT could enable them to meet future demands, including reducing operating costs, speeding up roll-out of new stores, supporting new business opportunities and streamlining IT management.

Yet, a mere 48% of those surveyed said they had the proper resources, support and infrastructure to meet their current demands.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
Walmart_pickup_BOPUS
Insights

Analysis: Walmart’s new pickup discount

BY CSA STAFF

Walmart recently announced that, starting April 19, it would order a discount on select items that are ordered online and then picked up in the store. Here is commentary on what the new initiative means for Walmart in terms of last-mile delivery as well as its competitors.

“Last-mile delivery makes up 28% of the costs of delivery alone. Walmart knows this all too well and is turning to buy online, pickup in store (BOPIS) to reduce this costly expense with its new Pickup Discount program. Not only is the company reducing the hit to its profits by minimizing its delivery costs, but Walmart is further setting themselves apart from Amazon by connecting its purchase data across all channels and utilizing its physical stores to its advantage as local distribution centers – something Amazon is not in a position to do.

Furthermore, Walmart is driving the online shopper into the physical store, where they are well positioned to drive incremental sales. The DynamicAction Retail Index shows an increase of 138% in orders using express shipping so far in 2017 compared to 2016 – meaning that more than ever, consumers are willing to pay to get their packages now.

Walmart’s Pickup Discount program allows consumers to get their package when they want it and to save money. This is a win-win for the consumer and a strategic advantage for Walmart as they begin to sync their Jet.com acquisition to calculate these savings for customers and distance themselves from Amazon by better leveraging their unique physical store footprint.”

– Sarah Engel, chief marketing officer, DynamicAction

“Through this move Wal-Mart is answering consumers’ call of convenience when it comes to their fulfillment options as well as building their customers’ loyalty by rewarding them with select discounts if they choose to buy online and ship to a local store. It’s a win-win for Wal-Mart as they continue to provide an array of fulfillment options yet utilize BOPIS to drive in-store traffic and make their physical store the hub for their entire retail operation.

It also offers consumers a new way to receive online-only items previously only available through ship-to-home fulfillment. A recent Kibo study asked 3,000 consumers what they look for in terms of fulfillment and their answers were highly correlated with overall convenience for the consumer. For example, survey respondents answered that saving on shipping costs overtook getting the product at the time the consumer wants as the #1 reason for using BOPIS. However convenience and saving time are still top reasons.

Additionally, nearly half of consumers said they will remain loyal to a retailer if buy online, BOPIS is available and 66% said providing multiple fulfillment options such as BOPIS, would drive them to complete their purchase. At the end of the day it is about convenience for the consumer and Wal-Mart is doing its part to amp up its strategy to adhere to this need.”

– Tushar Patel, chief marketing officer, Kibo

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
ECOMMERCE

Search engine giant steps up fashion searches

BY Deena M. Amato-McCoy

Google hopes its new visual search tools will become a new accessory for its fashion shoppers.

To assist customers eager to buy merchandise featured in online lifestyle images, Google introduced two new mobile image-based search tools this week that will help customers locate their desired pieces more easily.

The first solution, called “Similar Items,” uses machine vision technology — or image-based analysis — to identify products featured in online lifestyle photos. As shoppers type their desired item into the search bar, the solution displays images and content of matching products — including prices and where it is sold.

Currently, the solution identifies images of handbags, sunglasses and shoes. More apparel, and home and garden categories will be added in the next few months, Google said.

 Meanwhile, Google’s “Style Ideas” solution presents lifestyle images and outfits that showcase how the searched product can be worn in real life. The tool also displays an expanded carousel for “Similar Items” recently viewed.

“Finding price and availability information was one of the top image search feature requests from our users. The Similar Items carousel gets millions of impressions and clicks daily from all over the world,” according to Google.

Both solutions are available in the Google app for Android and mobile Web, and will be expanded to other platforms during 2017, Google said.

The search tools rival a similar program launched by Pinterest last month. The social media site features a visual search tool that enables pinners to save images found online and use them as a jump-off point for discovering similar ideas on Pinterest.

keyboard_arrow_downCOMMENTS

Leave a Reply

W.Bernacca says:
Apr-14-2017 02:38 pm

Similar ideas
Another similar idea is www.ShoesDsire.com. Since 2014 the startup Shoes Dsire is development a m-commerce platform with a powerful visual search engine that allows you to explore an endless selection of shoes from the best selling styles and brands with a direct link for purchase.

W.Bernacca says:
Apr-14-2017 02:38 pm

Another similar idea is www.ShoesDsire.com. Since 2014 the startup Shoes Dsire is development a m-commerce platform with a powerful visual search engine that allows you to explore an endless selection of shoes from the best selling styles and brands with a direct link for purchase.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...