News

Study: Most retailers offering mobile services for shoppers

BY Alaric Dearment

Chicago — The overwhelming majority of retailers offer some kind of service for mobile shoppers, and one national retail pharmacy chain was named among those leading the way, according to a new study.

Digital marketing and e-commerce company Acquity Group released results of a report showing that 82% of retailers have a mobile-optimized site, 72% have a mobile or tablet app, and 66% have both. Most of them, 88%, use basic mobile capabilities like shopping carts, while 85% use featured products, 63% use customer reviews, and 54% use contact forms.

On the other hand, the report found a number of areas where retailers could improve, such as product image zoom-in capabilities, which most offer online, but only 39% offer on mobile. In addition, only 10% offer in-store digital experiences such as augmented reality, relevant product content access, in-store loyalty applications and digital barcode coupons, and 28% offer "pay-by-phone" capabilities like PayPal and Google Wallet at their brick-and-mortar locations.

"Now that brands recognize the importance of the mobile channel, their focus must shift to adopting forward-looking mobility strategies to augment their in-store and big browser sales channels," Acquity Group EVP Jay Dettling said. "Mobile is no longer a separate channel for e-commerce."

Brands leading the way, according to the report, included Walgreens, Nordstrom, Best Buy, American Eagle Outfitters, Dick’s Sporting Goods, Victoria’s Secret, Home Depot, Urban Outfitters and GameStop. Meanwhile, Dollar Tree, Bath & Body Works, Big Lots, Tractor Supply and Rent-A-Center were the only retailers surveyed that didn’t have a mobile presence.

As Dettling suggested, mobile is becoming second nature for many retailers. In addition to Walgreens, Rite Aid and CVS offer apps of their own — including one introduced in November 2012 by CVS that allows users to upload images from their mobile devices to a Kodak Picture Kiosk to create products like personal greetings, calendars and photo books — as do regional chains like Pharmaca. Among food retailers, Ahold has made strides in this area, with the "virtual grocery store" concept that online grocer Peapod rolled out in October 2012 at passenger rail stations in Chicago and several urban locations in the Northeast, while Stop & Shop is offering mobile services for smartphone users at some of its newer stores.

According to a recent study by Deloitte, use of apps and mobile websites while shopping accounted for a 5% increase in retail sales over the past year, equal to $159 billion in in-store sales. Investment in mobile among retailers has come just in time for the holiday season. According to a survey conducted this summer by Retail Systems Research on behalf of Bronto Software and released in October 2012, nearly half of the 179 retail respondents have invested in new mobile apps, and 43% have invested in mobile website optimization.

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steveustone says:
Apr-24-2013 03:57 pm

Mobile Phones Are Used In All
Mobile Phones Are Used In All Fields Of Life And Facilitating Its Users In Many Aspects. The Mobile Phones Are Playing Best Role As Promotional Resource To Retailers As Described In Above Sharing. Mobile Are Also Used In Business Field And All Business Activities Can Be Controlled By Mobile Phones. You Can Get More Information About Online Business, Which Can Be Controlled Or Operated By Mobile Phones By Click Here.

A.Jhon says:
Apr-21-2013 04:54 pm

To Get The Desired Task From
To Get The Desired Task From A Business, It Is The Basic Need To Fulfill The Requirements Of A Buyer. The Offer Of Mobiles To Shopper May Help To Increase The Business Repute. The iphone Spy Software Help To Operate A Business Which Can Be Controlled Or Operate By Mobile Phones.

A.Jhon says:
Apr-21-2013 04:54 pm

To Get The Desired Task From A Business, It Is The Basic Need To Fulfill The Requirements Of A Buyer. The Offer Of Mobiles To Shopper May Help To Increase The Business Repute. The iphone Spy Software Help To Operate A Business Which Can Be Controlled Or Operate By Mobile Phones.

P.Rogers says:
Mar-28-2013 10:26 am

Mobile shopping has seen to
Mobile shopping has seen to bring more to retailers as more and more consumers turn to their mobile devices on to get their shopping done. And a good mobile shopping experience is more likely to keep a customer to shop more often. - Kale Flagg

P.Rogers says:
Mar-28-2013 10:26 am

Mobile shopping has seen to bring more to retailers as more and more consumers turn to their mobile devices on to get their shopping done. And a good mobile shopping experience is more likely to keep a customer to shop more often. - Kale Flagg

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News

Online shopping platform names COO

BY CSA STAFF

LOS GATOS, Ca. — Wanderful Media, a new Silicon Valley company that helps retailers bring consumers into local stores and facilitates ways for consumers to discover local merchandise, has appointed Doug Kilponen as its new COO. In his new role, he will oversee all business units and collaborate with CEO Ben T. Smith IV on strategic goals.

Founded in November 2011, Wanderful Media is creating an online platform for shoppers to explore products and sales with the mission of connecting shoppers with local brick-and-mortar retailers.

"As COO, Doug will focus on defining and managing the company’s overall strategic operations, as well as developing new revenue and partnership opportunities. Over the years Doug and I have built profitable businesses with high-performing, enthusiastic teams. Doug has already been invaluable in our efforts to grow the Wanderful Media team and set its initial direction. It is a pleasure to work again with his insight, leadership and integrity to tackle the local discovery shopping opportunity," said Smith.

Kilponen joins Wanderful Media from MerchantCircle, where he was SVP. As an original member of the MerchantCircle team, Kilponen held roles in product management, customer acquisition and business development. MerchantCircle was a local Internet media company acquired last summer by Reply.com.

"When Ben approached me about joining Wanderful Media, I was drawn by the opportunity to build something exciting in this unique partnership of local Internet expertise and traditional media distribution. We’ve been fortunate to have a lot of familiar faces, including many from our old team at MerchantCircle, come to Wanderful for the opportunity to innovate for some of the biggest media properties in the country. I’m excited about the team and the opportunity to lead the company into the next phase of innovation and growth for discovery shopping," said Kilponen.

Prior to MerchantCircle, Kilponen was director of product management and product marketing at Digital Impact, now Acxiom Digital. He also served as e-commerce product manager at RealNetworks and spent four years at A.T. Kearney, a management consulting firm. He began his career at J. Walter Thompson, one of the largest advertising agencies in the nation. Kilponen has a bachelor of arts from Northwestern University and an MBA from the Kellogg Graduate School of Management.

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FINANCE

Lowe’s continues down transformation road

BY Ken Clark

New York — Mooresville, N.C.-based Lowe’s is telling investors and analysts that changes are in the works, a message it has delivered steadily over the last several quarters.

“We will evolve our sales culture across all channels to better understand and serve customers’ needs, and further leverage our investments in technology," said Rick Damron, chief operating officer. "This next phase of our transformation is focused on our associates and their relationship with customers. It is a shift from a transaction-oriented culture to a project-oriented culture with a particular focus on lead conversion and average ticket growth.”

For fiscal year 2012, total sales are expected to be flat compared with the 53-week prior year, but up about 2% compared with the prior 52-week period, the company said. Comp-store sales are expected to increase about 1% on a 52-week-to-52-week basis.

The company will finish the year with 10 new store openings.

Robert Niblock, Lowe’s chairman, president and CEO, said: “As we look at the home improvement industry, we know consumers’ affinity for their homes remains strong even as we emerge from the worst housing downturn since the Great Depression."

There will be a lot of competition for share of wallet in this environment, including rival Home Depot, where comp-store sales have outperformed Lowe’s comps for each of the last 14 quarters.

Gregory Bridgeford, chief customer officer, is expected to address improvements during the conference.

“We are building on our core strengths with Value Improvement and Product Differentiation," he said. "These focus areas are expected to deliver comparable store transaction growth, higher gross margins and improved inventory productivity. You might think of Value Improvement as the inner circle enhancing the core, and Product Differentiation as the outer circle driving excitement and flexibility.”

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P.Rogers says:
Mar-28-2013 10:35 am

Good to hear this news from
Good to hear this news from them. The company is doing great so far. And we look forward to the new stores that they will going to open in different areas. - Kale Flagg

P.Rogers says:
Mar-28-2013 10:35 am

Good to hear this news from them. The company is doing great so far. And we look forward to the new stores that they will going to open in different areas. - Kale Flagg

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Consumer confidence is high. Is that reflected in your stores’ revenues?

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