MARKETING/SOCIAL MEDIA

Study: Nine-in-10 retailers use online marketplaces

BY Dan Berthiaume

Research Triangle Park, N.C. – Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

Marketplaces: More than three-fourths of surveyed retailers (84%) are currently selling on Amazon, and more than half of retailers (63%) reported selling on eBay. Retailers said that the most challenging aspect of selling on marketplaces is maintaining competitive pricing.

Cross-border trade: Nearly a third (30%) of retailers surveyed reported that 21-30% of their online sales come from international marketplaces. Retailers reported that global marketplaces are the number one point of sale for these international transactions. The majority of surveyed retailers (62%) think that Amazon provides the best opportunity to sell internationally.

Digital marketing: Retailers reported that product listing ads are a top digital marketing strategy in terms of performance. Budget, confusion about options and the digital marketing landscape, and uncertain return on investment are the three most common factors preventing retailers from increasing their digital marketing spend.

Mobile advertising: Almost half of surveyed retailers (40%) reported that 21%-30% of their current Web traffic comes from mobile devices. Most retailers (86%) think that Web traffic from mobile devices will increase over the next two years. To prepare, 75% of surveyed retailers expect to increase their mobile advertising budget in the next two years.

Social media: Retailers’ top three business goals for social media are to increase brand awareness, reach a new generation of customers and drive conversions. Surveyed retailers said Facebook is the social platform that creates the most conversions for retailers.

“It’s critical that retailers evaluate what the rest of the industry is doing so they can stay on top of innovations,” said ChannelAdvisor CEO Scot Wingo. “Finding success in a crowded e-commerce landscape is all about being visible on multiple channels. Our survey results show that retailers are taking a multichannel approach to increase their exposure in every stage of the consumer’s path to purchase.”

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MARKETING/SOCIAL MEDIA

XO Group names AOL exec as marketing VP

BY Dan Berthiaume

New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL’s portfolio of digital brands.

Previously, Sivajee worked for Bloomberg as VP global marketing for Bloomberg Mobile, and also spent seven years working on digital projects at HBO. As leader of the marketing team, Sivajee will continue the push towards a digital marketplace and deepen consumer engagement across multiple platforms.

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OPERATIONS

Walgreens expands health clinics into Dallas-Ft. Worth market

BY Dan Berthiaume

Deerfield, Ill. – Walgreens is expanding its healthcare clinic retail locations with entry into the Dallas-Fort Worth market. The company plans to bring 13 healthcare clinics at select Walgreens locations to the Dallas Metroplex by the end of 2014.

The first clinic opened July 28 in Southlake. In addition, there are currently 15 healthcare clinics at select Walgreens locations in the Houston area, with plans to add an additional 14 healthcare clinics in the market during 2014. Nationwide, there are more than 400 healthcare clinics across 23 states and Washington, D.C.

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