ECOMMERCE

Study: Online Shoppers Seek Personalization

BY CSA STAFF

Rochester, N.Y. Online retailers are not making enough of an effort to meet the individual needs of their customers, according to a survey by market research firm Harris Interactive.

While a majority of online shoppers (76%) have received product recommendations when shopping online, over half (62%) said recommendations are rarely personalized to their tastes.

The survey also found that more than half of online shoppers (60%) are likely to shop with a retailer that follows up with specific product recommendations based on their individual interests and past purchases, rather than retailers that send generic one-size-fits-all e-mails.

Customers are also looking for personalization beyond the retailers’ Web sites. According to the study, 65% of online shoppers would like to receive targeted information from the retailers including e-mail alerts when new products arrive or go on sale from brands or categories they like, alerts when unavailable items they’re looking for come back into stock and product recommendations that help them find relevant items while they are shopping.

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Kohl’s offers charitable gift options

BY CSA STAFF

MENOMONEE FALLS, Wis. Kohl’s reported today that is offering customers a chance to give back to the community with special $5 gifts.

Through its Cares for Kids program Kohl’s is selling hardcover children’s books for $5 a piece, with the profits going toward children’s health and education efforts across the country.

“Great gifts don’t have to cost a lot of money,” said Julie Gardner, evp and chief marketing officer of Kohl’s Department Stores. “Through Kohl’s Cares for Kids, great quality gifts are inexpensive and customers can feel good knowing that when they buy for one child, they benefit another.”

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DSW reports 3Q sales, earnings growth

BY CSA STAFF

COLUMBUS, Ohio DSW today reported that its net income for the third quarter was $22.4 million and net sales for the quarter were $367.4 million. This compares to net income of $16 million and net sales of $332.2 million for the same period last year. The company reported same-store sales decreased 3% for the quarter versus an increase of 2.6% last year.

The company reported that diluted earnings per share were 51 cents for the third quarter of 2007 compared with 36 cents for the same period last year.

DSW said that it now estimated that fiscal 2007 diluted earnings per share will be in the range of $1.24 to $1.29, updated from the company’s previously announced estimate of at least 10% below last year’s reported diluted earnings per share of $1.48. The company also said it now expects comparable-store sales to be in the range of flat to down 1% for fiscal 2007, updated from the company’s previously announced estimate of flat to down 2%.

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