Study: Out-of-stocks affect back-to-school shopping
San Francisco – Out-of-stocks and placement continue to be key issues for back-to-school retail efforts. According to a field study of 465 retailers across the U.S. from mobile contractor Gigwalk, 47% of the retailers visited had an issue with their back-to-school displays.
Forty-five percent were due to the product being out of stock, followed by missing price and having the product in the wrong display. Other findings include:
• 49% plan to spend more this back-to-school season.
• When asked what steps a shopper would take if a particular item was not available 48% said they would purchase at a different store and 36% said they would buy another brand!
• Seventy-seven percent of respondents said they did not plan to do their back-to-school shopping online.
Toys ‘R’ Us launches omnichannel promo
Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and ‘Action Movie Kid’ YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.
In addition, the campaign includes the hashtag #LetsPlay and a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus, among others. Throughout the coming months, Toys ‘R Us will leverage its social media channels, including Facebook, Twitter, Instagram and The Toys “R” Us YouTube Channel, to share ‘C’mon, Let’s Play’ content, including commercial clips, behind-the-scenes photos and video from the campaign shoot, and more.
"We’ve designed our new brand campaign to showcase how we, as a specialty retailer, have the unique ability to help stimulate kids’ imaginations with the innovative playthings we carry,” said Hank Mullany, president, Toys “R” Us. “It also allows us to shine a light on our employees and their expertise in assisting parents to select the perfect toys to create magical, memorable moments."
ProFlowers runs social campaign, pop-up shop
San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.
Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.