FINANCE

Study: Sales flat, average transaction value up on Father’s Day

BY Dan Berthiaume

San Jose, Calif. – Despite an 8.1% year-over-year drop in traffic and decline of one full conversion point, sales on Father’s Day (June 16) remained essentially flat. According to data from in-store analytics provider RetailNext, a 15.4% increase in average transaction value (ATV) helped sales grow 0.1%.

For the week leading up to Father’s Day, sales declined every day compared to the equivalent day a year earlier. Daily decreases ranged from a high of 10.3% on June 13 to a low of 4% on June 9.

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MARKETING/SOCIAL MEDIA

Levi’s launches omnichannel promotional campaign

BY Dan Berthiaume

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi’s," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

A social film showcasing the stories of people and products related to the Levi’s brand will launch in early August. In addition, a TV and cinema spot will begin running in late July. Featured taglines such as "For everybody who’s not just anybody" and "Look good on your way to what’s next" are at the center of the campaign. In August, fashion, music, sports and culture print outlets will show the new fall 2014 collection. Outdoor creative will begin running in late July in key markets including: New York, San Francisco, London, Paris, Berlin, Shanghai, Hong Kong, Mexico City, Mumbai and Tokyo.

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REAL ESTATE

Report: New retail center planned for El Paso, Texas

BY Dan Berthiaume

El Paso, Texas – A 20,000-sq.-ft. retail center is planned to open in El Paso, Texas, this summer. The center will be constructed by EP Riverbend Development and real estate broker Will Brown on a mostly empty site occupied by a single liquor store, which will be torn down.

The center will be called The Substation and offer spaces as small as 800 sq. ft. for rental. Plans include outdoor spaces and seating and a closed pedestrian mall. Construction is set to begin in the fall.

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